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Posted by on October 30th, 2014 at 6:00pm

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Why Square Holes is the best at what we do

Posted by on October 8th, 2014 at 5:08pm

We were recently hosting a guest to our funky orange office, and they noticed the three white squares on a window saying ‘professional,’ ‘the best at what we do’ and ‘they really understand us.’ The big question from our office guest, was “why are you the best!?” Confronting, and the immediate response was “we just are,” but with a deep breath we had the following five reasons, which we feel are a pretty strong case.

The three statements have been stuck to our window for around five years now, following a workshop ran by our mate Troy Forrest from 42 Mighty. They were (and still are) what we wanted our ‘BBQ reputation’ to be. What we hoped might be said if ‘Square Holes’ came up in conversation over a beer and sausage sizzle.

  1. Biggest impact
  2. Most awarded
  3. Highest standards
  4. Strongest relationships
  5. Deepest passion

We are also …

Extremely modest.

For more about why we are the best at what we do, read on… Continue reading…

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South Australians looking forward to saying ‘bye bye elections’

Posted by on March 15th, 2014 at 2:06pm

Consumer confidence in South Australia has remained steady over the past quarter, signalling overall confidence in the future tempered by a fear of rising living costs and election fatigue, according to independent research conducted by local market research firm Square Holes.

The Square Holes Quarterly Consumer Confidence Survey conducted in early March, showed 76% of the 400 people interviewed believe their financial security will improve or remain the same over the next year – consistent with November, 2013 and marginally higher than in July, 2013.
While consumer confidence remains significantly higher than business confidence, rising living costs remain a major issue for South Australians.
Square Holes Managing Director Jason Dunstone said the March survey found continued fears of burdensome household bills and the cost of groceries to rise over the next twelve months.

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“All we want for Christmas” research

Posted by on December 19th, 2013 at 8:04pm

Square Holes surveyed 200 members of the Square Holes Panel Wednesday night to ask a few pertinent questions about Christmas.

  • 96% celebrate Christmas
  • 89% confess to having been ‘nice’ not ‘naughty’ [19%] in 2013
  • 44% believe in Father Christmas

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Posted in Insight

Square Holes Consumer Insights 2013

Posted by on December 16th, 2013 at 8:54am

As we head to the end of 2013, Square Holes has reflected on some of the consistent themes and consumer insights from this year’s 65 key studies, and where trends can be seen over time.

Here are 10 common views from speaking with average and not so average Australians that illustrate while we are living in exciting times, with flourishing new opportunities the fundamentals still remain…

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Posted in Insight