Why thinking strategic is often tragic

Posted by on August 12th, 2015 at 5:25pm

Have you ever realised that the word ‘strategic’ is largely a slight tweak of ‘tragic?’ Or, strategy is only a slight morphing of tragedy?


Continue reading…


Posted in Design thinking, Innovation, Marketing Strategy, Strategy

Design thinking, and thinking different

Posted by on August 7th, 2015 at 5:19pm

Apple’s 1997 ‘Think Different‘ campaign was arguably the ethos and rocket fuel to launch the brand’s meteoric growth. How can other businesses ‘think different’?

Perhaps design thinking holds some answers.


Continue reading…


Posted in Design thinking, Innovation, Insight, Strategy

Design thinking and overcoming strategic inaction

Posted by on July 17th, 2015 at 5:12pm

The single biggest impediment to strategic growth is inaction. Second to this is moving with the wrong strategies. However, inaction is the biggest blockage.

This can be for a variety of reasons, including the cost to implement potential strategies being high or potentially risky. There can also be complexities in providing a clear guarantee of success. With such limitation can come delays in implementation of changes or often making no change.


Continue reading…


Posted in Design thinking, Innovation, Marketing Strategy, Research, Strategy

The Role of Gamification in Market Research and Strategy

Posted by on December 22nd, 2014 at 1:31pm

Gamification is the process of adding gaming elements to non-game activities – such as marketing and other business initiatives. A core element to the success of games is their addictive nature, and in a marketing context the end goal of Gamification is to give brands addictive characteristics in the same way games do; helping to drive consumer engagement, communication and loyalty.

Continue reading…


Posted in Uncategorized

John Lennon is dead. Are you the next John?

Posted by on October 28th, 2014 at 5:06pm

John never worked in market research, yet he did have a pretty darn big creative impact on the world. John had a tricky childhood (as did Steve and David discussed previously), struggled at school, started a band, went solo, and was shot dead by a mad man (not of the advertising ilk) at the age of just 40. Everyone dies, even Steve and David died (at 56 and 88 respectively), yet often it all seems too short.


Continue reading…


Posted in Imagination, Innovation, Insight, Strategy