The Art of saying ‘thank you.’

Posted by on December 24th, 2015 at 3:11pm

(4 min read)

Congratulations, you made it to the end of another year. Who could have imagined that just shy of 12 month ago, we’d be sitting here with all the experiences, successes and stories of 2015?

Now it is time to say ‘thank you’ and show some gratitude to the people, places and things who have made the year that has been.

Gratitude is the path to a buoyant future.

Let us ponder this … Continue reading…


Posted in Pontificating

Why thinking strategic is often tragic

Posted by on August 12th, 2015 at 5:25pm

Have you ever realised that the word ‘strategic’ is largely a slight tweak of ‘tragic?’ Or, strategy is only a slight morphing of tragedy?


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Posted in Design thinking, Innovation, Marketing Strategy, Strategy

Design thinking, and thinking different

Posted by on August 7th, 2015 at 5:19pm

Apple’s 1997 ‘Think Different‘ campaign was arguably the ethos and rocket fuel to launch the brand’s meteoric growth. How can other businesses ‘think different’?

Perhaps design thinking holds some answers.


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Posted in Design thinking, Innovation, Insight, Strategy

Design thinking and overcoming strategic inaction

Posted by on July 17th, 2015 at 5:12pm

The single biggest impediment to strategic growth is inaction. Second to this is moving with the wrong strategies. However, inaction is the biggest blockage.

This can be for a variety of reasons, including the cost to implement potential strategies being high or potentially risky. There can also be complexities in providing a clear guarantee of success. With such limitation can come delays in implementation of changes or often making no change.


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Posted in Design thinking, Innovation, Marketing Strategy, Research, Strategy

The Role of Gamification in Market Research and Strategy

Posted by on December 22nd, 2014 at 1:31pm

Gamification is the process of adding gaming elements to non-game activities – such as marketing and other business initiatives. A core element to the success of games is their addictive nature, and in a marketing context the end goal of Gamification is to give brands addictive characteristics in the same way games do; helping to drive consumer engagement, communication and loyalty.

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Posted in Uncategorized