South Australians looking forward to saying ‘bye bye elections’

Posted by on March 15th, 2014 at 2:06pm

Consumer confidence in South Australia has remained steady over the past quarter, signalling overall confidence in the future tempered by a fear of rising living costs and election fatigue, according to independent research conducted by local market research firm Square Holes.

The Square Holes Quarterly Consumer Confidence Survey conducted in early March, showed 76% of the 400 people interviewed believe their financial security will improve or remain the same over the next year – consistent with November, 2013 and marginally higher than in July, 2013.
While consumer confidence remains significantly higher than business confidence, rising living costs remain a major issue for South Australians.
Square Holes Managing Director Jason Dunstone said the March survey found continued fears of burdensome household bills and the cost of groceries to rise over the next twelve months.

Continue reading…

Share

Posted in Uncategorized

A ‘Strategy Director’ for Christmas

Posted by on December 20th, 2013 at 9:01am

We are excited that we will have a new arrival joining Square Holes in January 2014 to add an extra bit of ‘KAAPOW!’ to our already awe inspiring team. Stephen Spencer will be joining us as Strategy Director. A role that will further build on our strengths in producing strategic insights and big ideas from robust market research. Continue reading…

Share

Posted in Uncategorized

“All we want for Christmas” research

Posted by on December 19th, 2013 at 8:04pm

Square Holes surveyed 200 members of the Square Holes Panel Wednesday night to ask a few pertinent questions about Christmas.

  • 96% celebrate Christmas
  • 89% confess to having been ‘nice’ not ‘naughty’ [19%] in 2013
  • 44% believe in Father Christmas

Continue reading…

Share

Posted in Insight

Square Holes Consumer Insights 2013

Posted by on December 16th, 2013 at 8:54am

As we head to the end of 2013, Square Holes has reflected on some of the consistent themes and consumer insights from this year’s 65 key studies, and where trends can be seen over time.

Here are 10 common views from speaking with average and not so average Australians that illustrate while we are living in exciting times, with flourishing new opportunities the fundamentals still remain…

Continue reading…

Share

Posted in Insight

South Aussies confident despite gloom

Posted by on December 15th, 2013 at 6:38pm

Consumer confidence in South Australia dropped slightly after September’s Federal election amid concerns about financial security and rising living costs according to independent research conducted by local market research firm Square Holes.

20131215-190328.jpg

The Square Holes Quarterly Consumer Confidence Survey, which was conducted in November, saw a 2% drop from July to 76% of people now believing their financial security will improve or remain the same over the next year.

Continue reading…

Share

Posted in Consumer Confidence