Archive for September, 2005
Why are new products and services rejected?
Posted by Prof David Corkindale on September 1st, 2005 at 5:24pm
We keep being told to innovate as that is the way to keep ahead of competitors and, indeed, for Australia to be successful in the World. It is the mantra for the 21st Century. However, customers and clients do not seem to always reward our efforts at providing new products and services for them, unless the innovation has reduced the price to them. Continue reading…
Posted in Uncategorized
A balancing act
Posted by Terry Bruun on at 5:22pm
We live in an ever increasing competitive world which demands or at least expects we succeed in our various pursuits.
What is success? How do you measure it? Is there a single measure of successful performance? Continue reading…
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Business performance management
Posted by Strategic Data Management on at 5:14pm
Reduced time to market is a competitive advantage in today’s fast-moving, information-driven economy. To respond rapidly in this environment, companies must be able to quickly and easily access the information required to make decisions that impact their customers, sales, profit growth and business operations. However, most businesses do not have the information at hand to allow managers to effectively manage their businesses. While enterprise applications are implemented to improve operational processes, they often fail to supply knowledge workers with the insight needed to make informed business decisions. Continue reading…
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Getting started with email marketing
Posted by Paul Garner on at 4:50pm
“We all understand that the Web is a two-way or multi-way medium, but marketers rarely treat it as such. Rather than merely using it as an advertising medium, marketers need to use it as a feedback loop for delivering personal experience and trust to their customers – not mass media messages” [Esther Dyson, May 1998]. Continue reading…
Posted in Marketing Strategy
Productivity killers
Posted by Alex Perrett on at 4:48pm
All organisations are exposed to ‘cultural viruses’ that may threaten their existence. The bad news is that very few have immunological systems or anti-viruses to combat them. How do these viruses reach the organisational operative system? Hidden in a ‘Trojan horse’: in the mind of each member. How do they reach the individual mind? People are born with certain weaknesses that are exploited by ideological viruses latent in the social atmosphere.Every human being [and every human organization] suffers the consequences of five viruses that were installed in his or her ‘bio-software’ during early childhood: Continue reading…
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