Business performance management
Posted by Strategic Data Management on September 1st, 2005 at 5:14pm
Reduced time to market is a competitive advantage in today’s fast-moving, information-driven economy. To respond rapidly in this environment, companies must be able to quickly and easily access the information required to make decisions that impact their customers, sales, profit growth and business operations. However, most businesses do not have the information at hand to allow managers to effectively manage their businesses. While enterprise applications are implemented to improve operational processes, they often fail to supply knowledge workers with the insight needed to make informed business decisions.
Business Performance Management (BPM) is the provision of key business information to enable knowledge workers to make more informed decisions that will improve business performance. The quality and timeliness of this data, coupled with tools that allow it to be effectively presented and manipulated can have a dramatic bottom-line impact.
Marketing Performance Management (MPM)
SDM’s track record of delivering successful BPM solutions provides a sound platform for delivery of MPM solutions. Through the use of an intuitive, collaborative environment, SDM has provided companies with a current view of their business opportunities and issues, which has empowered employees to better understand business challenges, effectively shape solutions and quickly execute on their objectives. Decision-making is then enabled across all levels of an organisation.
“Few companies – less than 20% – to date have developed meaningful, comprehensive measures and metrics for their marketing organisations. Those companies that have established a formal comprehensive measurement program achieve superior financial returns and have higher CFO confidence in the marketing function.”“Few companies – less than 20% – to date have developed meaningful, comprehensive measures and metrics for their marketing . Those companies that have established a formal comprehensive measurement program achieve superior financial returns and have higher CFO confidence in the marketing function.”“Few companies – less than 20% – to date have developed meaningful, comprehensive measures and metrics for their marketing . Those companies that have established a formal comprehensive measurement program achieve superior financial returns and have higher CFO confidence in the marketing function.”
“Few companies – less than 20% – to date have developed meaningful, comprehensive measures and metrics for their marketing . Those companies that have established a formal comprehensive measurement program achieve superior financial returns and have higher CFO confidence in the marketing function.”
“Few companies – less than 20% – to date have developed meaningful, comprehensive measures and metrics for their marketing . Those companies that have established a formal comprehensive measurement program achieve superior financial returns and have higher CFO confidence in the marketing function.”
“Chief Marketing Officers want to measure and understand their own initiatives and organisation.”
“The key motivators behind the trend toward MPM are improved marketing, resource allocation and departmental effectiveness, increased pressures for financial and corporate accountability and ROI tracking.”
Source: CMO Council – Assessing Marketing’s Value and Impact.
Management Reporting – Adelaide Bank
Adelaide Bank faced a challenge in addressing a problem with inconsistent management reporting: it needed to develop “a single version of the truth”.Adelaide Bank faced a challenge in addressing a problem with inconsistent management reporting: it needed to develop “a single version of the truth”.
Initially, SDM developed a Data Warehouse which integrated and consolidated data from different source systems into a single reporting repository. A solution based on SDM’s reporting solution, Aladdin, was then deployed to meet both standard and ad-hoc reporting requirements deliver the information to users in an easy-to-use user interface.
Adelaide Bank faced a challenge in addressing a problem with inconsistent management reporting: it needed to develop “a single version of the truth”.Initially, SDM developed a Data Warehouse which integrated and consolidated data from different source systems into a single reporting repository. A solution based on SDM’s reporting solution, Aladdin, was then deployed to meet both
The solution provided by SDM delivers well-defined and readily accessible KPI definitions which are available at the start of each business day. An additional benefit is that the need for technical support has been reduced since no technical interception for report generation was required.
Financial Reporting – DAIS and DWLBC
Both South Australian Governments Department of Administration and Information Services (DAIS) and Department of Water, Land & Biodiversity Conservation (DWLBC) had a requirement to improve their reporting of Financial Data. The list of requirements included data security, web based interface, interactivity with the data and most importantly, accuracy.
These requirements inspired a vision of a system with a web interface that enabled on-line analysis and ad-hoc enquiry with drill down capabilities secured to the individuals authorisation level.
Implementation of this solution facilitated faster analysis of results, removed the need to re-key data into spreadsheets to produce standard reports, improved financial performance and reduced the cost of report delivery.
There are three primary parts to the solution – data extraction from the source systems, the Data Warehouse and the web based reporting and analysis interface. Implementation of this solution facilitated faster analysis of results, removed the need to re-key data into spreadsheets to produce standard reports, improved financial performance and reduced the cost of report delivery.
Implementation of this solution facilitated faster analysis of results, removed the need to re-key data into spreadsheets to produce standard reports, improved financial performance and reduced the cost of report delivery.
Implementation of this solution facilitated faster analysis of results, removed the need to re-key data into spreadsheets to produce standard reports, improved financial performance and reduced the cost of report delivery.
Benefits
• Financial data is now secured to users level of authorisation
• Accurately summarised Profit and Loss and Balance Sheet reporting is available, on-line with the ability to “drill-down” and “drill-through” to transactional data upon which the results are based
• Support of standard accounting policies for intra and inter-business unit trading
• Ability to combine data from the General Ledger and Payroll systems and indicate variances between them
• Automated data reconciliation and available up to previous days results
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