Archive for September, 2005
Successful companies need to bear their souls
Posted by Anthony Coles on September 1st, 2005 at 4:43pm
Jason Dunstone – In our continuing series on new business thinking we caught up with Soul Branding proponent Anthony Coles to discuss his views on the evolution today’s organisations, and how success today is not necessarily demonstrated by those showing exponential growth, but by those organisations attracting the best workers, generating constant innovation, and keeping the best customers. Continue reading…
Posted in Marketing Strategy
Mind mapping
Posted by Rikki-Lee Schmitt on at 4:34pm
What is mind mapping?
Mind mapping is an innovative tool enabling the creation of visually orientated diagrams that can clearly demonstrate ones creative thinking and problem solving. This in turn develops a firm’s differentiation advantage over others who rely solely on words for their business communications. Continue reading…
Posted in Imagination
The future of marketing
Posted by Peter Joy on at 4:27pm
Marketing has never been more challenging or important in ensuring that a business survives and prospers. We live in a period of deflation when we expect things to get cheaper, not more expensive. These perceptions are a function as of our awareness of the benefits of new technologies, low cost global manufacturing and the over supply of everything from cars to food and wine. Consumers are changing as a function of wider social choices, new family structures, more money but less time, greater cynicism yet high confidence and optimism. Continue reading…
Posted in Uncategorized
The retail experience
Posted by Ipsos MacKay Report on at 4:16pm
Extract from the Ipsos Mackay Report – #115 “The Retail Experience†[reprinted with permission]
We hate any signs of pressure, deceit or manipulation. We don’t like retailers who seem to out-smart us, to be too clever, too pushy or too commercially brutal (e.g. in destroying the ‘little bloke’). Continue reading…
Posted in Insight
Evaluating public policy and programs
Posted by Peter Tyler on at 4:05pm
Evaluation and review activities have been integral to service delivery for as long as individuals, organisations and governments have been interested in improving services provided to the community. There has always been a business and community imperative to understand what works, to identify opportunities to improve upon what already exists and to learn from the experiences of others. Continue reading…
Posted in Uncategorized