Archive for November, 2006
Mobile phones leading source of ‘tech rage’
Posted by Jason Dunstone on November 6th, 2006 at 9:50pm
Mobile phones have emerged as the most common source of technology frustration among Australians in a recent survey conducted by Square Holes. 37% of respondents admitted suffering from some form of ‘tech rage’ in the survey. Of these, almost one in three said this was due to their mobile phones. Continue reading…
Posted in Insight
What’s your problem? Missed opportunity?
Posted by Alicen McNaughton on November 1st, 2006 at 11:57pm
Managers make decisions every day. The act of deciding something means that an evaluation of options has taken place. Often managers are comfortable with relying upon business experience, personal preference, or “intuition” to make business decisions such as how a problem is to be solved or what opportunities exist and how to explore them. Continue reading…
Posted in Uncategorized
Managing the risks of marketing
Posted by Prof David Corkindale on at 9:40pm
Marketing is risky
I was teaching a marketing course for some executives in Zurich in January. I asked at the start what they most wanted to learn about marketing. One person from a big German bank who had just been put in charge of marketing for one of their Divisions said that he wanted to know the risks of marketing and how to manage them. I thought: that’s a good question but nobody has asked me that before. I also know that it is not covered in any textbook! Continue reading…
Posted in Uncategorized
When should governments directly provide a customer based service?
Posted by Terry Bruun on at 9:32pm
A commentary with no answer
I had reason to ponder this question as a result of some recent reading. In one particular book, Dr Wayne Dyer [author, lecturer and psychotherapist] expressed a strong opinion that governments should not have a role in the direct provision of customer related services [I think Dr Dyer may have expressed an exaggerated view to allow him to make his particular point]. Continue reading…
Posted in Marketing Strategy
Marketing to women
Posted by Peter Joy on at 9:13pm
There was a terrific pop psychology book around a few years ago called ‘Men are from Mars, Women are from Venus’. It quickly became part of our vernacular and helped explain some of the fundamental cultural differences between men and women. Continue reading…
Posted in Insight, Marketing Strategy