Archive for November, 2006
Oldies but goldies
Posted by Simone Militzer on November 1st, 2006 at 8:00pm
Recently there has been a massive change of direction in the German advertising industry that should be observed. A new target group called the Best Agers have experienced a notable change of image. This group is also known as the Generation 50 Plus. Other terms of reference include Silver Ager; Golden Oldies; or Midager. All terms alike, Best Agers are people aged 50 years and over. Formerly a rarely observed target group, German marketers now experience a Best Ager Hype. But why is there such hype? Continue reading…
Posted in Insight
Online focus groups
Posted by Simone Militzer on at 3:55pm
What are online focus groups? How do they differ from traditional qualitative methods? What value can they serve to better understanding consumers? Continue reading…
Posted in Uncategorized
How satisfied are your customers?
Posted by Simone Militzer on at 3:51pm
Customer satisfaction serves as a good indicator of the quality of customer loyalty arrangements and quality management. It is central to marketing activities. Yet, the coordination of customer satisfaction is a challenge for managers.
Do you know why your customers come back to you? Is it owing to a routine to buy things at your store; or a real belief and a strong confidence in the quality of your products? Why and when are customers satisfied and when they are loyal? What are the reasons why they don’t come back? Continue reading…
Posted in Uncategorized
Colour – the unsaid
Posted by Suzanne Green on at 3:29pm
When I was five, I recall asking my mum “Why was it black and white in the ‘olden days’?â€
Of course I was hardly expected to know that it had always been colour, when much of the media from time’s past was quite monochromatic. But imagine what it would have been like if there had never been colour…. What a lifeless and dull existence. What would set subtle mood and tone needed in everyday life? Continue reading…
Posted in Insight
Consumer Trade-off
Posted by Rikki-Lee Schmitt on at 3:05pm
There has been increasing discussion in recent years on the importance of Conjoint Analysis, Choice Modelling and Trade-Off Analysis – where consumers voice their individual preferences as they trade-off alternative potential products/services against each other to subconsciously reveal their most valued attribute. Continue reading…
Posted in Uncategorized