Archive for January, 2007
NEO-Consumers
Posted by Nathan Hubbard on January 30th, 2007 at 10:15pm
Over the last few years, a high-spending, hyped-up tribe known as NEOs [Latin for 'new] have emerged as the new sexy segment in the booming online sector. Basically, NEOs are metropolitan dwellers and account for around a quarter of the Australian population. More of them tend to live in inner Melbourne and Sydney than anywhere else in Australia. Continue reading…
Posted in Insight