Monkey entices men to mag
Posted by Jason Dunstone on February 21st, 2007 at 6:54pm
Figures from the UK show readership of hard copy men’s magazines as declining. Based on this and broadband becoming the norm, new men’s magazine ‘Monkey’ recently launched itself. The magazine is the brainwave of Felix Dennis, founder of Maxim and other titles. As it says on Monkey’s website …
“The World’s first weekly digital men’s magazine has arrived and it’s 100% FREE forever! Monkey is the first men’s magazine in the world to bring you full, living, breathing, singing, dancing, stripping, and exploding video. You can watch videos and movie trailers, listen to the latest in music and share incredible stuff with your friends.”
Initial readership has been strong, with estimates at around 200,000 per week on average. What’s more, the idea would seem to be catching on, with another major publisher planning to test an online magazine in March. Media people see still more such launches coming.
This all makes sense with men somewhat lazy in their consumption habits and yet big Internet users. No need to pop to the shop or wait for the mail to arrive. It is interesting to observe this and other newspapers and publications moving online. No longer is magazine readership static. Now readers can link through to video and audio feeds and high level content previously limited through dial-up net access. RSS, email and the Net are reshaping how we view media.
Strong start for Monkey, Dennis’s digital title
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