Archive for February, 2007
Do you love your customers?
Posted by Jason Dunstone on February 22nd, 2007 at 5:49pm
Do you love your customers? Or, more importantly, do they love you? What are their needs, wants, hopes and dreams? How do you bond with them? How can you make them more faithful?
Most government and corporate enterprises appreciate the importance of being ‘customer focused’. And, there is an understanding that recovery of a prospect is five times more expensive than keeping a regular customer. Yet how do managers acheive this? Are they truly placing customers at the forefront of their strategy and investing in better engagement? Continue reading…
Posted in Imagination
Monkey entices men to mag
Posted by Jason Dunstone on February 21st, 2007 at 6:54pm
Figures from the UK show readership of hard copy men’s magazines as declining. Based on this and broadband becoming the norm, new men’s magazine ‘Monkey’ recently launched itself. The magazine is the brainwave of Felix Dennis, founder of Maxim and other titles. As it says on Monkey’s website …
“The World’s first weekly digital men’s magazine has arrived and it’s 100% FREE forever! Monkey is the first men’s magazine in the world to bring you full, living, breathing, singing, dancing, stripping, and exploding video. You can watch videos and movie trailers, listen to the latest in music and share incredible stuff with your friends.”
Posted in Uncategorized
CEO blogs
Posted by Rikki-Lee Schmitt on February 20th, 2007 at 10:43pm
Here is a good example of a CEO blog. This one is by the CEO of Marriott Hotels, Bill Marriott. Continue reading…
Posted in Uncategorized
Gain an unfair advantage – train prospective clients
Posted by Rikki-Lee Schmitt on at 8:28pm
We have all experienced the heartbreak of wasted efforts in sales. This is sometimes due to the customer not realising the benefits of the product or service at hand, in turn failing to see the need to purchase. Before trying to sell your brand against your competitors’, it is important to sell the core product. This poses an opportunity to gain an unfair advantage, by initially training your prospective customers about the benefits of the product or service you are selling. Giving them a tangible trial or taste of what is to come before sending in your sales team. Continue reading…
Posted in Marketing Strategy
To blog or not to blog …
Posted by Nathan Hubbard on at 3:37pm
There is generally an inefficiency of the Australian corporate sector in understanding or listening to the science behind high technology products and its inability to maximise the efficiency of innovative systems. Listening to technology is standard practice in the United States, however despite all the noise and enthusiasm for blogging, senior executives still don’t really “get” corporate blogging. Continue reading…
Posted in Uncategorized