Archive for February, 2007
Demanding a Better Website
Posted by Nathan Hubbard on February 11th, 2007 at 6:39pm
Recent research by Square Holes showed that as people’s internet usage has increased over the past few years, so has their demand to be able to access good quality, functional, relevant and excting websites. Continue reading…
Posted in Insight
Branding Gameplay #3: Kumbaya
Posted by Rikki-Lee Schmitt on February 8th, 2007 at 8:39pm
Successful brainstorming requires creativity. To generate a creative atmosphere it is important that everyone involved is relaxed and comfortable. Hence, the need for some fun and games! Where better to unwind in such activities than in a campfire situation? Once relaxed, this technique can also be used to conjure up ideas relating to the brand and its personality. Continue reading…
Posted in Imagination
Branding Gameplay #2: Brand Wheel
Posted by Rikki-Lee Schmitt on at 8:37pm
A Brand Wheel is used to derive a company’s brand essence. This is important to distinguish as it can be used to measure consumer perceptions against the intended brand identity. The brand essence is fundamentally a few words or a sentence describing everything about the brand. Continue reading…
Posted in Imagination
Branding Gameplay #1: Brand Map
Posted by Rikki-Lee Schmitt on at 8:32pm
Brand Mapping is a brainstorming technique used to find a few meaningful words to succinctly describe a brand. This technique is best carried out with a group of wisdom partners – both internal and external to the company. Stakeholders, particularly staff, are usually very aware of what the brand does or should mean to them and intentional portrayal to the target market. This technique could also be undertaken with a group of potential / existing customers to find consumer perceptions and attitudes towards the brand. Continue reading…
Posted in Imagination