Archive for March, 2007
Bluejacking
Posted by Nathan Hubbard on March 28th, 2007 at 2:56pm
‘Bluejacking’ is a relatively new and somewhat bizarre phenomena of sending unsolicited messages over Bluetooth to Bluetooth-enabled devices such as mobile phones, PDAs or laptop computers. It involves sending a vCard which typically contains a message in the name field to another bluetooth enabled device.
Posted in Uncategorized
B2B brands embrace emerging media
Posted by Rikki-Lee Schmitt on March 20th, 2007 at 5:22pm
B2B marketers can extend their brand by embracing the evolution of emerging media such as Blogs, Podcasts and Online Video technologies. Their immediacy and interactive nature poses an opportunity for businesses to spread word-of-mouth about their brand and strengthen reputation, at the same time creating an urgency to provide innovative and creative information. Continue reading…
Posted in Uncategorized
The Media Index – Billy Thorpe tops the charts
Posted by Rikki-Lee Schmitt on March 7th, 2007 at 3:30pm
Media Monitors’ Media Index measures the top five domestic, international, business, sports and talkback topics across print, radio and television on a weekly basis.
Posted in Insight
Consumer insight and reality TV combine
Posted by Jason Dunstone on March 6th, 2007 at 3:37pm
Electrolux has continued its focus on consumers by recruiting a family of six Italians to be filmed by three webcames for 16 hours every day. Members of the general public can visit and Electrux is provided with some rather innovative consumer insight. As Ulrich Gartner, vice president Communications Europe at Electrolux says “at Electrolux, all product innovation starts with consumer insight – meaning a deep, intuitive understanding of what consumers really need. For the last few years we have had hundreds of research teams visiting and observing consumers in their homes, to detect the hidden problems they were struggling with in daily household chores”. Continue reading…
Posted in Imagination
Generation Y where and how to market
Posted by Rikki-Lee Schmitt on March 5th, 2007 at 5:44pm
Generation Y – children of Baby Boomers – are extremely marketing savvy, given that they have been marketed to their whole lives. These cynical youths are highly resistant to brand loyalty. With the clutter of traditional mediums, such as TV and now the Internet, message retention among young people seems almost impossible. Interactivity is key when targeting this generation. Marketers need to build brands with them rather than for them. Continue reading…
Posted in Insight