B2B brands embrace emerging media
Posted by Rikki-Lee Schmitt on March 20th, 2007 at 5:22pm
B2B marketers can extend their brand by embracing the evolution of emerging media such as Blogs, Podcasts and Online Video technologies. Their immediacy and interactive nature poses an opportunity for businesses to spread word-of-mouth about their brand and strengthen reputation, at the same time creating an urgency to provide innovative and creative information.
These mediums offer a way of communicating with an audience engaged by choice not by chance. Consumers are able to give immediate feedback, in turn taking more control of the marketing messages portrayed.
Read the article on brandchannel.com: Emerging media: Welcome to the evolution
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