Archive for March, 2007
Demystifying the term ‘marketing’
Posted by Prof David Corkindale on March 2nd, 2007 at 5:33pm
Increasingly over the past few years I have been very uncomfortable following the textbook and conventional line as to what ‘marketing’ is about. Students and others assume that we are telling them what marketing management is responsible for and what such managers do. They get told things like “marketing is the process meeting customer needs” and that it encompasses the 4Ps. We all know that marketing people in most companies are not responsible for these. Continue reading…
Posted in Marketing Strategy
Social networking fatigue
Posted by Jason Dunstone on at 10:44am
n. Mental exhaustion and stress caused by creating and maintaining an excessive number of accounts on social networking sites. Also: social network fatigue.
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Posted in Insight