Overcoming brand phobia

Posted by Rikki-Lee Schmitt on April 10th, 2007 at 2:45pm

There is an interesting article on brandchannel.com about overcoming personal brand phobia. Lyn Chamberlin explains why the following myths are NOT true…

• Myth #1: If I Am Good, They Will Come
• Myth #2: Marketing Myself Is a Dirty Business
• Myth #3: I Can’t Control What Other People Think

Read the article “Brand Phobia: How to fight your personal brand demons and win”.
 

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Posted in Marketing Strategy