Who will win the trend war?
Posted by Jason Dunstone on June 2nd, 2007 at 4:37pm
Self proclaimed futurists and a plethora of trend watching services may be the darlings of the mainstream media, but is ‘trendwatching’ a threat or an opportunity for the $27.6 billion (US$23b) a year global market and social research industry?
In recent years an army of young, hip and largely web-based groups lay claim to being on the pulse of global consumer trends.Â
Little more than five years ago, few trend sites of any note existed and now there are more than 100, with this number continuing to grow.
Trendwatching.com is the most well known of this new breed of consumer voice. Launched in 2002, the Amsterdam based group claims to rely on a network of 8,000 plus spotters in more the 120 countries worldwide. From this they provide monthly email reports to almost 150,000 marketers, CEOs, researchers and other professionals worldwide.
View full article in June 2007 Research News
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