Archive for August, 2007
Corporate anthropology
Posted by Jason Dunstone on August 2nd, 2007 at 3:15pm
Genevieve Bell is Intel’s chief anthropologist and director of the company’s user experience group. In an article in the Financial Review’s Boss magazine for July 2007 she talks of how “standard market research techniques are frustratingly shallow” and that “people-gazing is now de rigueur“. Continue reading…
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