Archive for October, 2007
Evolving Adelaide
Posted by Jason Dunstone on October 20th, 2007 at 1:06pm
Adelaide is upbeat and positive. Consumer and business confidence is strong. As a city we have gone through a metamorphosis over the past decade and are set for a strong future. What does this mean for marketing and how we engage with local consumers? Continue reading…
Posted in Uncategorized
CAMI
Posted by Simone Militzer on October 8th, 2007 at 1:23pm
A new trend in the market research branch to collect data is CAMI. CAMI means Computer Assited Mobile Interviewing and is one modern method of mobile data collection which uses cellular phone network and the internet technology. The respondent receives answers directly at his mobile end device. It is also known as Palmtop-assisted self-interviewing [PASI].
Posted in Uncategorized
5Ts of Marketing Operations
Posted by Rikki-Lee Schmitt on October 3rd, 2007 at 10:41am
Run marketing as a business.
An interesting article on MarketingProfs by Adrian Carol Ott talks of the ‘5Ts of Marketing Operations’. As a foundation to the 4Ps [Product, Place, Price, Promotion] and the 3Cs [Customers, Competitors, Corporation] of marketing, the 5Ts are sure to increase marketing effectiveness.
Posted in Marketing Strategy