Archive for November, 2007
Search Engine Marketing
Posted by Silvia Azmitia on November 23rd, 2007 at 2:54pm
It’s a fact! Major companies and growing industries are including online advertising in their marketing budgets. Marketers should assure the most effective use of these expenditures, saving part of the investment to search engine optimisation processes.
Posted in Marketing Strategy
Facebook the biggest waste of time?…I don’t think so!
Posted by Victoria Carbone on November 16th, 2007 at 4:33pm
Facebook is the latest online social networking craze, mainly attracting older Generation Ys. However in August this year it was reported that Facebook is costing Australians $5 billion a year! An Internet security firm estimated that if one employee spent an hour a day on the website it could cost their company $6000 a year.
Posted in Insight, Marketing Strategy
What do Gen X and Gen Y demand from employers?
Posted by Jason Dunstone on November 6th, 2007 at 1:54pm
1 … Management culture is the area of greatest weakness yet it has the strongest impact on overall job satisfaction and retention. Generation X and Y employees are demanding a management style that they respect and managers who work with staff in a friendly manner. It is also important that management treat staff as individuals and place employees’ needs as essential to business success. Continue reading…
Posted in Insight, Marketing Strategy
Unlocking your brand’s emotions
Posted by Jason Dunstone on at 1:35pm
A brand is much more than a name. It is more than a logo, advertising campaign or slogan. A brand gives focus to the marketing activities of an organisation by locking into the point of differentiation of the product or service amongst competitors and engaging with customers and potential customers to build support, positive images and, encourage behaviour change. Continue reading…
Posted in Uncategorized