Archive for June, 2008

Eyetracking

Posted by Simone Militzer on June 23rd, 2008 at 11:25am

Eyetracking is an established method for the identification of advertising effectiveness. With eyetracking you can register eye movement and visual attention from test persons.

It is used in the market research area e.g. to investigate and analyse advertising campaigns, the usability of web pages or product pages. Continue reading…

Permalink | Comments (1)

Posted in Uncategorized