Archive for March, 2009
Retro advertising in a recession
Posted by Christine Dunstone on March 31st, 2009 at 3:45pm
The resurrection of Streets Golden Gaytime 80’s advertising brings two questions to mind. Firstly, was a retro ad the only ‘safe’ means to advertise a product with many gay connotations to a mass audience? The 80’s ad brings a feeling of freedom and innocence that may be difficult to capture in 2009, with a product name such as ‘Gaytime’. The use of a retro ad also adds an authenticity to the campaign and longevity to the product. Continue reading…
Posted in Advertising
Different approaches in traditional media
Posted by Silvia Azmitia on March 17th, 2009 at 10:12am
When was the last time that you saw a campaign with a creative media buying strategy?
When I joined an ad agency in 2002, everybody was talking about integration of the different agency departments, how ATL and BTL should be synchronised and have input at the beginning of the project. That sounded very good but was not easy to implement.
Posted in Advertising
Ethnography in Market Research
Posted by Victoria Carbone on March 16th, 2009 at 3:23pm
On the 5th February 2009, Joy Liuzzo posted a blog on Mobile Ethnography Research. Her blog outlined InsightExpress’ recent research study amongst consumers aged 18 years and older and their barbecue preferences.
Posted in Research
Hyundai’s brave new strategy
Posted by Mal Chia on at 2:43pm
As marketers, one of the things we’ve been told is that if you stop marketing in a recession, expect to see your share of the market erode.
Korean automaker Hyundai appears to have truly taken this piece of advice onboard. While most of their competitors appear to have scaled back their marketing and advertising spending in 2009, Hyundai have pushed even harder with the Hyundai Assurance program (and accompanying Superbowl ads) that launched in January.
Posted in Advertising, Branding, Marketing Strategy
Steps for building a creative office
Posted by Victoria Carbone on at 1:36pm
In season three of BBC’s The Office character Tim Canterbury explains how the only thing he has in common with his work collegues is that they share the same bit of carpet for 8 hours a day, 5 days a week.
Posted in Imagination