Archive for April, 2009
Inadequate Market Research: Why Business Strategies Fail
Posted by Mal Chia on April 8th, 2009 at 2:43pm
Daniel Lock, Principal of Daniel Lock Consulting recently wrote the following article about why business should do more market research. It’s something that everyone at Square Holes has at some stage wanted to write but thought might be a bit too obvious so thanks Dan!
Inadequate market research is a major reason why business strategies fail. If a company wants to develop their brand, one of the most important things that it should establish is a reliable marketing research system.Customers buy or don’t buy a product for a certain reason, and it is essential for the future of your company that you understand what this reason is. What drives your customers? Continue reading…
Posted in Research
What people do vs what they say they do (Revealed vs Stated Data)
Posted by Michelle Tustin on April 3rd, 2009 at 3:16pm
Much commercial market research relies on stated data from focus groups or interviews. These methods rely on the respondent’s ability to recall and explain their own behaviour. Revealed data is obtained by observing what people actually do, rather than recording what they say they do, which can provide additional insight.
Continue reading…
Posted in Research
The importance of doodling
Posted by Yvonne Baulderstone on April 2nd, 2009 at 12:09pm
How often do you find yourself receiving confused looks as you mindlessly doodle through an important meeting?
Doodling is often seen as an irrelevant act with no strategic value making the doodler appear disinterested in the task at hand. However for many with pen and paper at hand it is an unavoidable habit. A recent study by Jackie Andrade from the University of Plymouth has concluded that the act of doodling can improve information recall.
Posted in Imagination
Stop navel-gazing and start marketing
Posted by Mal Chia on April 1st, 2009 at 2:42pm
Lately, it seems that many marketers are doing more navel-gazing than executing while trying to get away with the same ol’ strategies ‘on the cheap’.
Instead of taking a different tact with how they are marketing themselves in a recession, they seem to be doing one of two things: trying to get away with exactly what they have done before but with less money or excessively pondering how things have changed without actually doing anything. Both, I might add, are sure fire recipes for disaster.
Now is the time to act before it’s too late.
Posted in Marketing Strategy
Really cool examples of ambient media
Posted by Silvia Azmitia on at 9:41am
Here’s a couple more really cool examples of ambient media that we found.
Bubbles Hair Salon: Comb crossing…
Posted in Advertising, Imagination