Stop navel-gazing and start marketing

Posted by Mal Chia on April 1st, 2009 at 2:42pm

Lately, it seems that many marketers are doing more navel-gazing than executing while trying to get away with the same ol’ strategies ‘on the cheap’.

Instead of taking a different tact with how they are marketing themselves in a recession, they seem to be doing one of two things: trying to get away with exactly what they have done before but with less money or excessively pondering how things have changed without actually doing anything. Both, I might add, are sure fire recipes for disaster.

Now is the time to act before it’s too late.

What you need to do is be smarter about how you are spending your budget and change your tactics to respond to the marked changes in consumer behaviour we have witnessed as a result of the global financial crisis.

While many businesses have started to ponder a change, too many wind up taking an inch when they should have gone a mile.

Stop settling for the status quo and start understanding that the rules of the game have changed. Not only do you need to be unique to stand-out, you need to provide some sort of value for your customers.

Advertising and PR will still get you noticed but unless you can demonstrate exactly how using your product or service is going to enrich their lives, don’t expect anyone to care for long.

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Posted in Marketing Strategy