Comments on: What people do vs what they say they do (Revealed vs Stated Data) http://think.squareholes.com/2009/04/what-people-do-vs-what-they-say-they-do-revealed-vs-stated-data/ Marketing trends and consumer insights from a market research perspective Fri, 11 Nov 2011 12:02:48 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Darrin Johnson http://think.squareholes.com/2009/04/what-people-do-vs-what-they-say-they-do-revealed-vs-stated-data/comment-page-1/#comment-2330 Darrin Johnson Wed, 15 Apr 2009 14:17:21 +0000 http://think.squareholes.com/?p=332#comment-2330 I agree with this, focus group data no doubt has value but I have always felt includes a bias. It’s not based on demographics, sex, age, group think etc, its perhaps more fundamental. I often wonder is there something unique about a group of people that are willing to participate in a focus group in the first places that makes them somewhat different to the average consumer? I agree with this, focus group data no doubt has value but I have always felt includes a bias. It’s not based on demographics, sex, age, group think etc, its perhaps more fundamental.

I often wonder is there something unique about a group of people that are willing to participate in a focus group in the first places that makes them somewhat different to the average consumer?

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