“Marketing in a Recession” by Drew Zagorski
Posted by Silvia Azmitia on May 22nd, 2009 at 4:05pm
Here’s an excerpt from an interesting article written by Drew Zagorski entitled “‘Marketing in a Recession. Why marketing Your Business in a Downturn is Just Plain Smart.”
“Many studies indicate that cutting back on marketing during downturns is not a smart move. A study by PIMS Associates found:
Firms that increase their marketing spend during a recession grow significantly faster than firms that maintain or decrease their marketing spend.
Firms that invested more in marketing in a down market realized a 4.3% increase in their ROI versus companies that maintained or cut marketing spending.
Firms that increased their marketing efforts during a recession gained market share three times faster in the two years following a recession than businesses that cut their marketing.”
Full article: Marketing in a Recession
Posted in Marketing Strategy
