Comments on: Brand salience must be a strategic objective http://think.squareholes.com/2009/08/brand-salience-must-be-a-strategic-objective/ Marketing trends and consumer insights from a market research perspective Fri, 11 Nov 2011 12:02:48 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Brand Salience – Why It Matters for Your Brand « Randall Beard’s Blog http://think.squareholes.com/2009/08/brand-salience-must-be-a-strategic-objective/comment-page-1/#comment-2501 Brand Salience – Why It Matters for Your Brand « Randall Beard’s Blog Mon, 22 Feb 2010 10:11:25 +0000 http://think.squareholes.com/?p=522#comment-2501 [...] a focused and important equity for your brand, you need to do the consumer research to understand the most important and relevant cues which link to your benefit. Then, having defined these, brands need to execute creatively against these cues to maximize the [...] [...] a focused and important equity for your brand, you need to do the consumer research to understand the most important and relevant cues which link to your benefit. Then, having defined these, brands need to execute creatively against these cues to maximize the [...]

]]>