Archive for August, 2009
Brand Building Guerrilla Tools: 1. Product Placement
Posted by Silvia Azmitia on August 14th, 2009 at 11:58am
A few nights ago I was changing channels when the image of a terrible product placement hit me in the face. The show was Packed to the Rafters and the product was a bottle of Masterfoods tomato sauce. The bottle was in a privileged position within the shot with the label was facing the camera. It was obvious and false. The first thing I thought was: ‘What a waste of marketing budget…’ Continue reading…
Posted in Branding
Is Twitter now only for the hardcore?
Posted by Mal Chia on August 13th, 2009 at 4:35pm
Interesting to hear on Episode #164 of Mitch Joel’s awesome Six Pixels of Separation podcast that the barriers to entry for recent adopters may be getting too high. Continue reading…
Posted in Digital
Artists shift your thinking
Posted by Troy Forrest on at 4:28pm
“The most acclaimed artists not only create more works than their peers,
they also generate more failures.”
- Dean Simonton
In his analysis of how people can change the minds of others, Cognition Professor Howard Gardner looks at revolutionary artists. He suggests that artists create watershed moments - alter the thinking of an entire population – by doing 3 things; Continue reading…
Posted in Imagination, Marketing Strategy
The Square Holes Story
Posted by Jason Dunstone on at 1:37pm
This is a reflective time in my life. Square Holes will be ‘5’ at the end of 2009 and I head towards the end of my 30-somethings. At a time like this it’s hard to avoid thinking about how far we have come, challenges faced and lessons learnt.
[Note: After much questioning about where Square Holes came from, I sat down last Sunday night with a glass or two of red and brain dumped the following. It’s longer than a typical Think! blog post, but I was keen to share as is]
Posted in Uncategorized
Brands with heart & soul
Posted by Jason Dunstone on August 7th, 2009 at 3:45pm
Are you driven by your head or your heart? Be honest… Are you really that rational? Think about it. Your food, wine, clothes, car or favourite cafe. Think about your bad habits. Drinking, smoking, eating or how you drive your car. If you are anything like me, I’m sure your heart and the emotions within it have the upper hand over your good meaning head. Just like your good and bad conscience, do you really have that much control?
Posted in Advertising, Branding