Think! Digital Session Wrap-Up and Slides
Posted by Mal Chia on September 17th, 2009 at 3:51pm
Last week, Jason and I presented to a room full of clients and agencies about the challenges traditional marketers face integrating digital into their strategy. Taking different yet convergent points of view, we discussed emerging trends in digital marketing through our own observations and experiences across multiple industries.
Integration was the common thread, especially in relation to marketing departments, campaigns and creative ideas. Unsurprisingly, there was a strong interest in social media with many organisations struggling with what tools to use and how best to apply it. We rounded off the session with an ‘interactive’ discussion with Via Media boss, Jason Neave, and AdelaideNow’s David Kuchel getting in on the action with a few interesting questions raised about PURL’s and the need to maintain strategic focus with digital executions (instead of digital for digital’s sake).
You can view and download the slides below…
Hi Mal, sorry I missed the session – looks like it was really good. There’s a new report out today that might be of interest for you guys/clients from Forrester “Midlife Australians flock to Social Media”: http://forrester.com/Research/Document/Excerpt/0,7211,55126,00.html
Posted by Sarah Thomas on September 17th, 2009 at 4:31pmCheers
Sarah