The Generation Gap/Myth
Posted by Mal Chia on October 2nd, 2009 at 12:01pm
In the second half of 2007, Square Holes worked with AIM SA and SA Great to conduct research into the attitudes and needs of younger workers [aged under 40]. Building on the success of the 2007 study, AIM SA and Square Holes explored broader issues in relation to the needs of differing groups of workers.
Interestingly, the study discovered workplace relations are founded on psychographics rather than demographics. Four different segments were identified in the workplace.
Which one do you think you are?
- The Dynamo
- The Gimme
- The Made it
- The Plodder
Get the executive summary and the full report.
Posted in Research
