About ‘Think!’

Think! Is Square Holes’ blog.

The focus is on ‘consumer trends & inspiration’, particularly branding, advertising and digital.

While some content is based on Square Holes’ solid and ongoing qualitative, quantitative and ‘new’ research – tens of thousands of consumers every year – other articles are based on observations and readings of a team of Square Holes consultants.

Square Holes’ rationale is to tell people how we think as well as support professional development for our staff and clients.

“It’s OK to be round pegs in square holes.

To be offbeat, crazy or different.

To be bored with the status quo,

with a hunger to change the world.

You will need to be passionate and resilient.

From the ‘you’ll never make it’,
and then the ‘tall poppy’ taunts.

You will need clarity and imagination,
as to where you are heading and the goal.

It’s OK to work hard to make a difference.

A future you influenced and changed,
thinking big and being brave.”