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No tattoos. No tank tops. No Burbury.
Posted by Andrew Millar on August 2nd, 2007 at 5:15pm
I’ve come across two instances lately where the journey to grow new markets has ended in a travellers’ tale of woe.
The first concerns the exclusively British brand Burbury. They saw profits in shifting their market away from the upper class Brits and Japanese tourists to a broader more youthful base. So they introduced their famous signature tartan to the baseball cap. Continue reading…
Posted in Insight