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Retro advertising in a recession
Posted by Christine Dunstone on March 31st, 2009 at 3:45pm
The resurrection of Streets Golden Gaytime 80’s advertising brings two questions to mind. Firstly, was a retro ad the only ‘safe’ means to advertise a product with many gay connotations to a mass audience? The 80’s ad brings a feeling of freedom and innocence that may be difficult to capture in 2009, with a product name such as ‘Gaytime’. The use of a retro ad also adds an authenticity to the campaign and longevity to the product. Continue reading…
Posted in Advertising