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	<title>Think! &#187; Jason Dunstone</title>
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	<link>http://think.squareholes.com</link>
	<description>Marketing trends and consumer insights from a market research perspective</description>
	<lastBuildDate>Mon, 14 May 2012 11:57:31 +0000</lastBuildDate>
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		<title>2011 Be A Superhero : Super Update</title>
		<link>http://think.squareholes.com/2011/08/2011-be-a-superhero-super-update/</link>
		<comments>http://think.squareholes.com/2011/08/2011-be-a-superhero-super-update/#comments</comments>
		<pubDate>Sun, 14 Aug 2011 12:53:36 +0000</pubDate>
		<dc:creator>Jason Dunstone</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/2011/08/2011-be-a-superhero-super-update/</guid>
		<description><![CDATA[Wow! Hasn&#8217;t 2011 just whooshed by faster than the blink of an eye. The start is but a distant memory, and the end is perhaps not close yet also not too far off. It is a worthy moment to reflect on some of the awesome marketing we have observed throughout 2011 [Note: 'Awesome' is a [...]]]></description>
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		<title>Getting to the Hearts of Consumers</title>
		<link>http://think.squareholes.com/2011/01/getting-to-the-hearts-of-consumers/</link>
		<comments>http://think.squareholes.com/2011/01/getting-to-the-hearts-of-consumers/#comments</comments>
		<pubDate>Thu, 13 Jan 2011 03:58:11 +0000</pubDate>
		<dc:creator>Jason Dunstone</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=810</guid>
		<description><![CDATA[Â  Getting to the Hearts of Consumers from Square Holes on Vimeo. My presentation at Marketing Week 2010 marketingweek.com.au/â€‹site2010/â€‹programDetail.html#3bÂ [40 Minutes]]]></description>
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		<title>The Rise of Focus Groups</title>
		<link>http://think.squareholes.com/2010/12/the-rise-of-focus-groups/</link>
		<comments>http://think.squareholes.com/2010/12/the-rise-of-focus-groups/#comments</comments>
		<pubDate>Wed, 08 Dec 2010 07:08:25 +0000</pubDate>
		<dc:creator>Jason Dunstone</dc:creator>
				<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=769</guid>
		<description><![CDATA[It&#8217;s nice to discuss and debate issues in marketing strategy. Is digital the silver bullet? Does TV still have relevance? Do consumers care? In a recent edition of SA Weekend MagazineÂ from The Advertiser [South Australia's News run daily newspaper] Michael McGuire wrote an interesting article about the pros and cons of focus groups from varying [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Make Love Not War</title>
		<link>http://think.squareholes.com/2010/09/make-love-not-war/</link>
		<comments>http://think.squareholes.com/2010/09/make-love-not-war/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 08:18:16 +0000</pubDate>
		<dc:creator>Jason Dunstone</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Digital]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=717</guid>
		<description><![CDATA[Oh to be loved. To have a special spot in someoneâ€™s heart. In the rough and tumble world of brands fighting for supremacy does love survive? This was the question explored in research conducted by market research agency Square Holes during 2010 culminating in a national survey of 1,000 16+ year olds. The simple answer [...]]]></description>
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		<title>Brands, recessions and heart and soul</title>
		<link>http://think.squareholes.com/2009/08/brands-recessions-and-heart-and-soul/</link>
		<comments>http://think.squareholes.com/2009/08/brands-recessions-and-heart-and-soul/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 03:28:29 +0000</pubDate>
		<dc:creator>Jason Dunstone</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=610</guid>
		<description><![CDATA[It&#8217;s Marketing Week in South Australia! While the message leading the charge and focus is &#8220;marketing in a tough economic environment is all about outwitting our competitors,&#8221; shouldn&#8217;t it be to &#8230; Stop treatingÂ consumers like idiots? A great deal of strategy and creative execution gets it spot-on. Yet, too much marketing misses the target and [...]]]></description>
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		<title>The Square Holes Story</title>
		<link>http://think.squareholes.com/2009/08/the-square-holes-story/</link>
		<comments>http://think.squareholes.com/2009/08/the-square-holes-story/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 03:37:22 +0000</pubDate>
		<dc:creator>Jason Dunstone</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=553</guid>
		<description><![CDATA[This is a reflective time in my life. Square Holes will be â€˜5â€™ at the end of 2009 and I head towards the end of my 30-somethings. At a time like this itâ€™s hard to avoid thinking about how far we have come, challenges faced and lessons learnt. [Note: After much questioning about where Square [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Brands with heart &amp; soul</title>
		<link>http://think.squareholes.com/2009/08/brands-with-heart-soul/</link>
		<comments>http://think.squareholes.com/2009/08/brands-with-heart-soul/#comments</comments>
		<pubDate>Fri, 07 Aug 2009 05:45:24 +0000</pubDate>
		<dc:creator>Jason Dunstone</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[emotions]]></category>
		<category><![CDATA[lovemarks]]></category>
		<category><![CDATA[Saatchi & Saatchi]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=514</guid>
		<description><![CDATA[Are you driven by your head or your heart?Â  Be honest&#8230;Â Are you really that rational? Think about it. Your food, wine, clothes, car or favouriteÂ cafe. Think about your bad habits. Drinking, smoking, eating or how you drive your car. If you are anything like me, I&#8217;m sure your heart and the emotions within it have [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Why is there a cow in the office?</title>
		<link>http://think.squareholes.com/2009/08/why-is-there-a-cow-in-the-office/</link>
		<comments>http://think.squareholes.com/2009/08/why-is-there-a-cow-in-the-office/#comments</comments>
		<pubDate>Mon, 03 Aug 2009 12:19:02 +0000</pubDate>
		<dc:creator>Jason Dunstone</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/2009/08/why-is-there-a-cow-in-the-office/</guid>
		<description><![CDATA[A week or so ago a client visiting our building asked &#8220;why do you have a cow in the office?&#8221; It&#8217;s clearly a fair question. Luckily the answer is quite simple &#8211; &#8220;to increase the intelligence of our office&#8221;. We have a team of highly experienced staff with impressive academic records, many to Masters degree. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Brand &#8216;Melbourne&#8217;</title>
		<link>http://think.squareholes.com/2009/07/brand-melbourne/</link>
		<comments>http://think.squareholes.com/2009/07/brand-melbourne/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 07:45:53 +0000</pubDate>
		<dc:creator>Jason Dunstone</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[logos]]></category>
		<category><![CDATA[Melbourne]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/2009/07/brand-melbourne/</guid>
		<description><![CDATA[There is some controversy surroundingÂ Melbourneâ€™s new city logo to a non-local. The comments I posted on B&#38;T follow: &#8220;Just a quick one, and I don&#8217;t know the in&#8217;s and out&#8217;s of this issue. While the discussion of brand Melbourne is interesting, I think that a degree of level-headedness is required when thinking about involving a [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Man tears</title>
		<link>http://think.squareholes.com/2009/07/man-tears-thanks-for-the-love/</link>
		<comments>http://think.squareholes.com/2009/07/man-tears-thanks-for-the-love/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 00:57:07 +0000</pubDate>
		<dc:creator>Jason Dunstone</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=439</guid>
		<description><![CDATA[I am writing this with man tears in my eyes. Thinking ofÂ a man, 15 years ago,Â bravely entering a career in an industry he longed to Â be a part, yet amongst the jeering of friends and family &#8211; &#8220;why&#8221; and &#8220;sounds boring&#8221;. A profession that even his early workmates warned him to &#8220;run away&#8221;,Â as for them [...]]]></description>
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