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	<title>Think! &#187; Mal Chia</title>
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	<link>http://think.squareholes.com</link>
	<description>Marketing trends and consumer insights from a market research perspective</description>
	<lastBuildDate>Wed, 24 Feb 2010 04:48:28 +0000</lastBuildDate>
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		<title>Top 10 Consumer Trends</title>
		<link>http://think.squareholes.com/2010/02/top-10-consumer-trends/</link>
		<comments>http://think.squareholes.com/2010/02/top-10-consumer-trends/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 04:48:28 +0000</pubDate>
		<dc:creator>Mal Chia</dc:creator>
				<category><![CDATA[Insight]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[consumber behaviour]]></category>
		<category><![CDATA[environmentalism]]></category>
		<category><![CDATA[Jason Dunstone]]></category>
		<category><![CDATA[Mal Chia]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Rob Engels]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[square holes]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[Victoria Carbone]]></category>
		<category><![CDATA[Yvonne Baulderstone]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=686</guid>
		<description><![CDATA[After much anticipation, here are Square Holes&#8217; Top 10 consumer trends we have observed in 2009. Watch the video for a brief explanation of each one.

Visible Gossip
Lazy Advocates
Sensible Youth
Make the News
Pick and Mix Environmentalism
Essential Indulgences
Emotional Relevance
Unfettered Authenticity
Digital Divide
Serendipity



			
				
			
		
]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Intel Rock Star</title>
		<link>http://think.squareholes.com/2009/10/intel-rock-star/</link>
		<comments>http://think.squareholes.com/2009/10/intel-rock-star/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 02:30:27 +0000</pubDate>
		<dc:creator>Mal Chia</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[personality]]></category>
		<category><![CDATA[TVC]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=669</guid>
		<description><![CDATA[Not sure when it started airing in Oz, but I came across this TVC from Intel over the weekend which I absolutely love! Instead of the product, the focus is on the culture and the personalities at the organisation. Well worth the 30 seconds&#8230;

Originally posted here

			
				
			
		
]]></description>
		<wfw:commentRss>http://think.squareholes.com/2009/10/intel-rock-star/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Generation Gap/Myth</title>
		<link>http://think.squareholes.com/2009/10/the-generation-gapmyth/</link>
		<comments>http://think.squareholes.com/2009/10/the-generation-gapmyth/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 02:01:07 +0000</pubDate>
		<dc:creator>Mal Chia</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[AIM]]></category>
		<category><![CDATA[employer branding]]></category>
		<category><![CDATA[gen x]]></category>
		<category><![CDATA[gen y]]></category>
		<category><![CDATA[generation gap]]></category>
		<category><![CDATA[square holes]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=658</guid>
		<description><![CDATA[
In the second half of 2007, Square Holes worked with AIM SA and  SA Great to conduct research into the attitudes and needs of younger workers [aged under 40].  Building on the success of the 2007 study, AIM SA and Square Holes explored broader issues in relation to the needs of differing groups of workers.
Interestingly, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ditch the pitch, start the conversation</title>
		<link>http://think.squareholes.com/2009/09/ditch-the-pitch-start-the-conversation/</link>
		<comments>http://think.squareholes.com/2009/09/ditch-the-pitch-start-the-conversation/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 00:26:53 +0000</pubDate>
		<dc:creator>Mal Chia</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[B&T]]></category>
		<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[friends]]></category>
		<category><![CDATA[good citizen]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[pitching]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=641</guid>
		<description><![CDATA[Digital Media published an article recently written by B&#38;T writers based on a study by Light Speed Research that said Australians and Japanese were more resistant to overtures from brands on social networks.
This was in contrast to their peers in India and China who were more likely to have their opinions of a brand improved [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Think! Digital Session Wrap-Up and Slides</title>
		<link>http://think.squareholes.com/2009/09/think-digital-session-wrap-up-and-slides/</link>
		<comments>http://think.squareholes.com/2009/09/think-digital-session-wrap-up-and-slides/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 05:51:46 +0000</pubDate>
		<dc:creator>Mal Chia</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Insight]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[AdelaideNow]]></category>
		<category><![CDATA[David Kuchel]]></category>
		<category><![CDATA[integration]]></category>
		<category><![CDATA[Jason Dunstone]]></category>
		<category><![CDATA[Jason Neave]]></category>
		<category><![CDATA[Mal Chia]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[slides]]></category>
		<category><![CDATA[square holes]]></category>
		<category><![CDATA[Think Session]]></category>
		<category><![CDATA[Via Media]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=632</guid>
		<description><![CDATA[Last week, Jason and I presented to a room full of clients and agencies about the challenges traditional marketers face integrating digital into their strategy. Taking different yet convergent points of view, we discussed emerging trends in digital marketing through our own observations and experiences across multiple industries.
Integration was the common thread, especially in relation [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Be like Drama</title>
		<link>http://think.squareholes.com/2009/08/be-like-drama/</link>
		<comments>http://think.squareholes.com/2009/08/be-like-drama/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 02:59:25 +0000</pubDate>
		<dc:creator>Mal Chia</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Entourage]]></category>
		<category><![CDATA[Johnny Drama]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=606</guid>
		<description><![CDATA[If you really want to get noticed in your market, you need to do something different.
Don’t follow the competition.
Make your own rules.
Think outside the box.
Deliver over and above what your customers exepct.
Do something no one else in your catergory is doing and there’s a better chance that people will remember and come back to you.
Be like Johnny [...]]]></description>
		<wfw:commentRss>http://think.squareholes.com/2009/08/be-like-drama/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Jason Dunstone on The Marketing Manifest</title>
		<link>http://think.squareholes.com/2009/08/jason-dunstone-on-the-marketing-manifest/</link>
		<comments>http://think.squareholes.com/2009/08/jason-dunstone-on-the-marketing-manifest/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 23:09:24 +0000</pubDate>
		<dc:creator>Mal Chia</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[Marketing Magazine]]></category>
		<category><![CDATA[podcast]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=591</guid>
		<description><![CDATA[The Marketing Manifest is the official podcast of Marketing Magazine.
In this first episode, host David Campbell goes deep into the minds of Jason Dunstone, managing director of Square Holes and Jeremy Ervine, general manager of FNUKY, asking the questions you want to know in regards to market research.

Link

			
				
			
		
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Twitter now only for the hardcore?</title>
		<link>http://think.squareholes.com/2009/08/is-twitter-now-only-for-the-hardcore/</link>
		<comments>http://think.squareholes.com/2009/08/is-twitter-now-only-for-the-hardcore/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 06:35:08 +0000</pubDate>
		<dc:creator>Mal Chia</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Mitch Joel]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=569</guid>
		<description><![CDATA[Interesting to hear on Episode #164 of Mitch Joel&#8217;s awesome Six Pixels of Separation podcast that the barriers to entry for recent adopters may be getting too high.
Where in the early days, or even 6 months ago, it was easy to connect and engage with people you respected and position yourself as a thought leader, [...]]]></description>
		<wfw:commentRss>http://think.squareholes.com/2009/08/is-twitter-now-only-for-the-hardcore/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Welcome Troy!</title>
		<link>http://think.squareholes.com/2009/08/welcome-troy/</link>
		<comments>http://think.squareholes.com/2009/08/welcome-troy/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 01:16:55 +0000</pubDate>
		<dc:creator>Mal Chia</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Troy Forrest]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=498</guid>
		<description><![CDATA[We are excited to welcome on board a new contributor to Think!, Troy Forrest. Troy is the Principal of 42 Mighty Sales Reps. In addition to his hectic schedule training and developing many of Adelaide&#8217;s best sales professionals and BDM&#8217;s, he writes a daily motivational Godin-esque email &#8216;The Beach Run&#8217; along with the occassional white [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When the customer isn’t always right</title>
		<link>http://think.squareholes.com/2009/08/customers-dont-always-know-what-they-want/</link>
		<comments>http://think.squareholes.com/2009/08/customers-dont-always-know-what-they-want/#comments</comments>
		<pubDate>Mon, 03 Aug 2009 06:21:10 +0000</pubDate>
		<dc:creator>Mal Chia</dc:creator>
				<category><![CDATA[Insight]]></category>
		<category><![CDATA[Homer]]></category>
		<category><![CDATA[insights]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[The Simpsons]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=463</guid>
		<description><![CDATA[
In The Simpson&#8217;s second season episode &#8220;Oh Brother, Where Art Thou?&#8221;, Homer is given a job at Powell Motors by his half-brother Herb. With their cars  losing ground to foreign competitors, Herb believes his company has lost sight of what their customer&#8217;s want and asks for Homer&#8217;s help to design a car that would appeal [...]]]></description>
		<wfw:commentRss>http://think.squareholes.com/2009/08/customers-dont-always-know-what-they-want/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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