Author Archive
Be like Drama
Posted by Mal Chia on August 25th, 2009 at 12:59pm
If you really want to get noticed in your market, you need to do something different.
Don’t follow the competition.
Make your own rules.
Think outside the box.
Deliver over and above what your customers exepct.
Do something no one else in your catergory is doing and there’s a better chance that people will remember and come back to you.
Be like Johnny Drama and order a Welch’s Grape Soda.
Posted in Branding, Marketing Strategy
Jason Dunstone on The Marketing Manifest
Posted by Mal Chia on August 19th, 2009 at 9:09am
The Marketing Manifest is the official podcast of Marketing Magazine.
In this first episode, host David Campbell goes deep into the minds of Jason Dunstone, managing director of Square Holes and Jeremy Ervine, general manager of FNUKY, asking the questions you want to know in regards to market research.
Posted in Research
Is Twitter now only for the hardcore?
Posted by Mal Chia on August 13th, 2009 at 4:35pm
Interesting to hear on Episode #164 of Mitch Joel’s awesome Six Pixels of Separation podcast that the barriers to entry for recent adopters may be getting too high. Continue reading…
Posted in Digital
Welcome Troy!
Posted by Mal Chia on August 6th, 2009 at 11:16am
We are excited to welcome on board a new contributor to Think!, Troy Forrest. Troy is the Principal of 42 Mighty Sales Reps. In addition to his hectic schedule training and developing many of Adelaide’s best sales professionals and BDM’s, he writes a daily motivational Godin-esque email ‘The Beach Run’ along with the occassional white paper and interview. Troy will be contributing a weekly best of ‘The Beach Run.’
Posted in Uncategorized
When the customer isn’t always right
Posted by Mal Chia on August 3rd, 2009 at 4:21pm
In The Simpson’s second season episode “Oh Brother, Where Art Thou?”, Homer is given a job at Powell Motors by his half-brother Herb. With their cars losing ground to foreign competitors, Herb believes his company has lost sight of what their customer’s want and asks for Homer’s help to design a car that would appeal to the ‘average’ American. Despite the protestations of his employees, Herb encourages Homer to follow his instincts. The high cost to develop the car and the high purchase price ultimately leads to Powell Motors going out of business.
Posted in Insight