Author Archive
Creating social marketing that engages and empowers
Posted by Mal Chia on July 23rd, 2009 at 5:44pm
Square Holes MD, Jason Dunstone, recently spoke at the Australian Marketing Institute’s seminar on ‘Creating social marketing that engages and empowers.’
He was joined by Clemenger BBDO Adelaide’s John McLaren as they discussed how advertising can be used to change behaviours and attitudes towards social problems and the research that drives it.
Posted in Advertising, Insight, Research
Square Holes in the News
Posted by Mal Chia on July 21st, 2009 at 3:33pm
“Marketing is not about what you as an individual believe is right. It is about what your consumers expect from your brand and what your brand’s role is in their lives.”
Published in the Career One section of The Advertiser on Saturday 18th of July, ‘Network Marketing’ is an article by Jessica Leo. It describes the marketing industry in Australia and features comments from Square Holes very own Silvia Azmitia, Mc Donald’s Alan Robson and Harris Scarfe’s Francesca Blefari.
Posted in Uncategorized
Nine Inch Nails and why you should love your customers
Posted by Mal Chia on May 29th, 2009 at 10:07am
Nine Inch Nails are a band that really loves its fans. Or at the very least knows how to treat them and still turn a profit.
While the rest of the music industry struggles to find ways to keeping exploiting their audience and largely ignore the existence of digital, NiN have been pioneering a new model for how bands should interact with their fans.
Posted in Digital, Imagination, Marketing Strategy
“Is marketing an art or a science?” by Seth Godin
Posted by Mal Chia on May 28th, 2009 at 10:16am
It’s both, and that’s the problem.
Some marketers are scientists. They test and measure. They do the math. They understand the impact of that spend in that market at that time with that message. They can understand the analytics and find the truth.
This sort of marketing works when it works, but it usually doesn’t. That’s because we’re dealing with humans, the wild card in the system.
Posted in Marketing Strategy
“Marketing = Design = Innovation” – Daniel Lock
Posted by Mal Chia on May 22nd, 2009 at 12:44pm
Peter Drucker famously said that there are only two aspects to business, marketing and innovation. Right now, during this recession, there must be a total focus on marketing.
McGraw Hill carried out a research study of 600 businesses that those businesses that aggressively advertised during the 1981-982 recession increased sales by an average 256% up to 1985. In fact there was a 132% 5-year growth in sales over those firms that did not advertise, but tried to hold their capital. Continue reading…
Posted in Imagination, Marketing Strategy