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	<title>Think! &#187; Michelle Tustin</title>
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	<link>http://think.squareholes.com</link>
	<description>Marketing trends and consumer insights from a market research perspective</description>
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		<title>Head, Heart and Guts</title>
		<link>http://think.squareholes.com/2009/09/head-heart-and-guts/</link>
		<comments>http://think.squareholes.com/2009/09/head-heart-and-guts/#comments</comments>
		<pubDate>Mon, 07 Sep 2009 04:53:17 +0000</pubDate>
		<dc:creator>Michelle Tustin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[Davdi Dotlich]]></category>
		<category><![CDATA[insight generation]]></category>
		<category><![CDATA[leadership]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=623</guid>
		<description><![CDATA[Recently, I have been considering the issue of leadership, particularly in relation to insight generation. What makes a leader in insight generation? And what elements are required for this role? In pondering this, I came across and devoured a book on leadership entitled â€˜Head, Heart and Gutsâ€™ by David Dotlich et al. [2006]. This book [...]]]></description>
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		<title>Brand salience must be a strategic objective</title>
		<link>http://think.squareholes.com/2009/08/brand-salience-must-be-a-strategic-objective/</link>
		<comments>http://think.squareholes.com/2009/08/brand-salience-must-be-a-strategic-objective/#comments</comments>
		<pubDate>Fri, 07 Aug 2009 03:22:48 +0000</pubDate>
		<dc:creator>Michelle Tustin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Bendigo Bank]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=522</guid>
		<description><![CDATA[The argument continues as to whether brand salience is top of mind awareness or more broadly the propensity of the brand to be noticed or thought of in buying situations. At Square Holes we believe salience is a measure of how big the brand is in the minds of customers. Specifically, this means that it [...]]]></description>
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		<title>What people do vs what they say they do (Revealed vs Stated Data)</title>
		<link>http://think.squareholes.com/2009/04/what-people-do-vs-what-they-say-they-do-revealed-vs-stated-data/</link>
		<comments>http://think.squareholes.com/2009/04/what-people-do-vs-what-they-say-they-do-revealed-vs-stated-data/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 04:46:58 +0000</pubDate>
		<dc:creator>Michelle Tustin</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[consumer behaviour]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[recession]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=332</guid>
		<description><![CDATA[Much commercial market research relies on stated data from focus groups or interviews. These methods rely on the respondentâ€™s ability to recall and explain their own behaviour. Revealed data is obtained by observing what people actually do, rather than recording what they say they do, which can provide additional insight. For example in one study, [...]]]></description>
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