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Getting started with email marketing

Posted by Paul Garner on September 1st, 2005 at 4:50pm

“We all understand that the Web is a two-way or multi-way medium, but marketers rarely treat it as such. Rather than merely using it as an advertising medium, marketers need to use it as a feedback loop for delivering personal experience and trust to their customers – not mass media messages” [Esther Dyson, May 1998]. Continue reading…

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Posted in Marketing Strategy