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	<title>Think! &#187; Paul Garner</title>
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	<description>Marketing trends and consumer insights from a market research perspective</description>
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		<title>Getting started with email marketing</title>
		<link>http://think.squareholes.com/2005/09/getting-starte/</link>
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		<pubDate>Fri, 02 Sep 2005 00:50:52 +0000</pubDate>
		<dc:creator>Paul Garner</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>

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		<description><![CDATA[â€œWe all understand that the Web is a two-way or multi-way medium, but marketers rarely treat it as such. Rather than merely using it as an advertising medium, marketers need to use it as a feedback loop for delivering personal experience and trust to their customers â€“ not mass media messagesâ€ [Esther Dyson, May 1998]. [...]]]></description>
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