Author Archive
Marketing to women
Posted by Peter Joy on November 1st, 2006 at 9:13pm
There was a terrific pop psychology book around a few years ago called ‘Men are from Mars, Women are from Venus’. It quickly became part of our vernacular and helped explain some of the fundamental cultural differences between men and women. Continue reading…
Posted in Insight, Marketing Strategy
The future of marketing
Posted by Peter Joy on September 1st, 2005 at 4:27pm
Marketing has never been more challenging or important in ensuring that a business survives and prospers. We live in a period of deflation when we expect things to get cheaper, not more expensive. These perceptions are a function as of our awareness of the benefits of new technologies, low cost global manufacturing and the over supply of everything from cars to food and wine. Consumers are changing as a function of wider social choices, new family structures, more money but less time, greater cynicism yet high confidence and optimism. Continue reading…
Posted in Uncategorized