Author Archive
5Ts of Marketing Operations
Posted by Rikki-Lee Schmitt on October 3rd, 2007 at 10:41am
Run marketing as a business.
An interesting article on MarketingProfs by Adrian Carol Ott talks of the ’5Ts of Marketing Operations’. As a foundation to the 4Ps [Product, Place, Price, Promotion] and the 3Cs [Customers, Competitors, Corporation] of marketing, the 5Ts are sure to increase marketing effectiveness.
Posted in Marketing Strategy
Blackle
Posted by Rikki-Lee Schmitt on July 26th, 2007 at 11:34am
So much for a paperless office reducing the effects of climate change. Now your trusty PC is being blamed for the demise of the earth and all its living creatures. When your screen is white, being it an empty Word page, or the Google page, your computer consumes 74 watts, and when it’s black it consumes only 59 watts.
Posted in Insight
Hallmarks of research
Posted by Rikki-Lee Schmitt on July 24th, 2007 at 12:02pm
Puposiveness – There must be a definite aim or purpose for the research, usually focuses on the decisions for which information from the study will be. It is very important to clearly define the research objectives.Â
Rigour – Carefulness, scrupulousness and the degree of exactitude in research investigations. This requires a good theoretical base and a sound methodology for research. Without rigour, the subsequent hallmarks cannot be achieved. Continue reading…
Posted in Uncategorized
The customer is NOT always right
Posted by Rikki-Lee Schmitt on June 18th, 2007 at 5:32pm
The customer is always right - or are they? An intersting article on BrandChannel.com defines despeartion and eagerness to please customers at all costs, as detrimental to a brand’s equity. This applies mainly to B2B marketing strategies. Karl Treacher compares B2B relationships with romantic relationships - whoever has the upperhand dominates.
Continue reading…
Posted in Imagination, Insight
Overcoming brand phobia
Posted by Rikki-Lee Schmitt on April 10th, 2007 at 2:45pm
There is an interesting article on brandchannel.com about overcoming personal brand phobia. Lyn Chamberlin explains why the following myths are NOT true…
- Myth #1: If I Am Good, They Will Come
- Myth #2: Marketing Myself Is a Dirty Business
- Myth #3: I Can’t Control What Other People Think
- Continue reading…
Posted in Marketing Strategy