<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Think! &#187; Rikki-Lee Schmitt</title>
	<atom:link href="http://think.squareholes.com/author/rikki-lee/feed/" rel="self" type="application/rss+xml" />
	<link>http://think.squareholes.com</link>
	<description>Marketing trends and consumer insights from a market research perspective</description>
	<lastBuildDate>Mon, 14 May 2012 11:57:31 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>5Ts of Marketing Operations</title>
		<link>http://think.squareholes.com/2007/10/5ts-of-marketing-operations/</link>
		<comments>http://think.squareholes.com/2007/10/5ts-of-marketing-operations/#comments</comments>
		<pubDate>Wed, 03 Oct 2007 00:11:48 +0000</pubDate>
		<dc:creator>Rikki-Lee Schmitt</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=134</guid>
		<description><![CDATA[Run marketing as a business. An interesting article on MarketingProfs by Adrian Carol OttÂ talks of the &#8217;5Ts of Marketing Operations&#8217;. As a foundation to the 4Ps [Product, Place, Price, Promotion] and the 3Cs [Customers, Competitors, Corporation] of marketing, the 5Ts are sure to increase marketing effectiveness. With the rise of globalisation causing rapid techonological advances [...]]]></description>
		<wfw:commentRss>http://think.squareholes.com/2007/10/5ts-of-marketing-operations/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Blackle</title>
		<link>http://think.squareholes.com/2007/07/blackle/</link>
		<comments>http://think.squareholes.com/2007/07/blackle/#comments</comments>
		<pubDate>Thu, 26 Jul 2007 01:04:43 +0000</pubDate>
		<dc:creator>Rikki-Lee Schmitt</dc:creator>
				<category><![CDATA[Insight]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=124</guid>
		<description><![CDATA[So much for a paperless office reducing the effects of climate change. Now your trusty PC is being blamed for the demise of the earth and all its living creatures. When your screen is white, being it an empty Word page, or the Google page, your computer consumes 74 watts, and when itâ€™s black it [...]]]></description>
		<wfw:commentRss>http://think.squareholes.com/2007/07/blackle/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hallmarks of research</title>
		<link>http://think.squareholes.com/2007/07/hallmarks-of-research-2/</link>
		<comments>http://think.squareholes.com/2007/07/hallmarks-of-research-2/#comments</comments>
		<pubDate>Tue, 24 Jul 2007 01:32:15 +0000</pubDate>
		<dc:creator>Rikki-Lee Schmitt</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=132</guid>
		<description><![CDATA[Puposiveness &#8211; There must be a definite aim or purpose for the research, usually focuses on the decisions for which information from the study will be. It is very important to clearly define the research objectives.Â  Rigour &#8211; Carefulness, scrupulousness and the degree of exactitude in research investigations. This requires a good theoretical base and [...]]]></description>
		<wfw:commentRss>http://think.squareholes.com/2007/07/hallmarks-of-research-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The customer is NOT always right</title>
		<link>http://think.squareholes.com/2007/06/the-customer-is-not-always-right/</link>
		<comments>http://think.squareholes.com/2007/06/the-customer-is-not-always-right/#comments</comments>
		<pubDate>Mon, 18 Jun 2007 07:02:09 +0000</pubDate>
		<dc:creator>Rikki-Lee Schmitt</dc:creator>
				<category><![CDATA[Imagination]]></category>
		<category><![CDATA[Insight]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=117</guid>
		<description><![CDATA[The customer is always rightÂ - or are they? An intersting article on BrandChannel.comÂ defines despeartion and eagerness to please customers at all costs, as detrimental toÂ a brand&#8217;sÂ equity.Â This applies mainly to B2B marketing strategies. Karl Treacher compares B2B relationships with romantic relationships -Â whoever has the upperhand dominates. Â  Have you ever been in a relationship where you [...]]]></description>
		<wfw:commentRss>http://think.squareholes.com/2007/06/the-customer-is-not-always-right/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Overcoming brand phobia</title>
		<link>http://think.squareholes.com/2007/04/overcoming-brand-phobia/</link>
		<comments>http://think.squareholes.com/2007/04/overcoming-brand-phobia/#comments</comments>
		<pubDate>Tue, 10 Apr 2007 04:15:02 +0000</pubDate>
		<dc:creator>Rikki-Lee Schmitt</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=110</guid>
		<description><![CDATA[There is an interesting article on brandchannel.com about overcoming personal brand phobia. LynÂ Chamberlin explains why the following myths areÂ NOT true&#8230; Myth #1: If I Am Good, They Will Come Myth #2: Marketing Myself Is a Dirty Business Myth #3: I Can&#8217;t Control What Other People Think Read the article &#8220;Brand Phobia: How to fight your [...]]]></description>
		<wfw:commentRss>http://think.squareholes.com/2007/04/overcoming-brand-phobia/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Media Index &#8211; NSW election talks back</title>
		<link>http://think.squareholes.com/2007/04/the-media-index-nsw-election-talks-back/</link>
		<comments>http://think.squareholes.com/2007/04/the-media-index-nsw-election-talks-back/#comments</comments>
		<pubDate>Wed, 04 Apr 2007 01:47:03 +0000</pubDate>
		<dc:creator>Rikki-Lee Schmitt</dc:creator>
				<category><![CDATA[Insight]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=105</guid>
		<description><![CDATA[According to Media Monitors&#8217; Media Index, the NSW Election is generatingÂ a lot of discussionÂ in domestic media and talkback. Domestically, there is also hype about Santo Santoro and the Harbour Bridge Anniversary. Â  In the business world the media is going wild about the Broadband Policy. While sports fans read about the Cricket World Cup and [...]]]></description>
		<wfw:commentRss>http://think.squareholes.com/2007/04/the-media-index-nsw-election-talks-back/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>B2B brands embrace emerging media</title>
		<link>http://think.squareholes.com/2007/03/b2b-brands-embrace-emerging-media/</link>
		<comments>http://think.squareholes.com/2007/03/b2b-brands-embrace-emerging-media/#comments</comments>
		<pubDate>Tue, 20 Mar 2007 06:52:02 +0000</pubDate>
		<dc:creator>Rikki-Lee Schmitt</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=100</guid>
		<description><![CDATA[B2B marketers can extend their brand by embracing the evolution of emerging media such as Blogs, Podcasts and Online Video technologies. Their immediacy and interactive nature poses an opportunity for businesses to spread word-of-mouth about their brand and strengthen reputation, at the same time creating an urgency to provide innovative and creative information. These mediums [...]]]></description>
		<wfw:commentRss>http://think.squareholes.com/2007/03/b2b-brands-embrace-emerging-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Media Index &#8211; Billy Thorpe tops the charts</title>
		<link>http://think.squareholes.com/2007/03/the-media-index-billy-thorpe-reaches-no1/</link>
		<comments>http://think.squareholes.com/2007/03/the-media-index-billy-thorpe-reaches-no1/#comments</comments>
		<pubDate>Wed, 07 Mar 2007 05:00:30 +0000</pubDate>
		<dc:creator>Rikki-Lee Schmitt</dc:creator>
				<category><![CDATA[Insight]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=97</guid>
		<description><![CDATA[Media Monitors&#8217; Media Index measures the top five domestic, international, business, sports and talkback topics across print, radio and television on a weekly basis. Â  Hot topics in Australia this week include Billy Thorpe&#8217;s death; and nuclear power consortium. Where international media are more interested in the Oscars. The QANTAS takeover is dominating business media. [...]]]></description>
		<wfw:commentRss>http://think.squareholes.com/2007/03/the-media-index-billy-thorpe-reaches-no1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Generation Y where and how to market</title>
		<link>http://think.squareholes.com/2007/03/generation-y-where-and-how-to-market/</link>
		<comments>http://think.squareholes.com/2007/03/generation-y-where-and-how-to-market/#comments</comments>
		<pubDate>Mon, 05 Mar 2007 07:14:55 +0000</pubDate>
		<dc:creator>Rikki-Lee Schmitt</dc:creator>
				<category><![CDATA[Insight]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=79</guid>
		<description><![CDATA[Generation Y &#8211; children of Baby Boomers &#8211; are extremely marketing savvy, given that they have been marketed to their whole lives. These cynical youths are highly resistant to brand loyalty. With the clutter of traditional mediums, such as TV and now the Internet, message retention among young people seems almost impossible. Interactivity is key [...]]]></description>
		<wfw:commentRss>http://think.squareholes.com/2007/03/generation-y-where-and-how-to-market/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CEO blogs</title>
		<link>http://think.squareholes.com/2007/02/ceo-blogs/</link>
		<comments>http://think.squareholes.com/2007/02/ceo-blogs/#comments</comments>
		<pubDate>Wed, 21 Feb 2007 06:43:34 +0000</pubDate>
		<dc:creator>Rikki-Lee Schmitt</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=67</guid>
		<description><![CDATA[Here is a good example of a CEO blog. This one is by the CEO of Marriott Hotels, Bill Marriott. Click here to view Bill&#8217;s Blog.]]></description>
		<wfw:commentRss>http://think.squareholes.com/2007/02/ceo-blogs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

