Author Archive
The Media Index – NSW election talks back
Posted by Rikki-Lee Schmitt on April 4th, 2007 at 12:17pm
According to Media Monitors’ Media Index, the NSW Election is generating a lot of discussion in domestic media and talkback. Domestically, there is also hype about Santo Santoro and the Harbour Bridge Anniversary.
Â
Posted in Insight
B2B brands embrace emerging media
Posted by Rikki-Lee Schmitt on March 20th, 2007 at 5:22pm
B2B marketers can extend their brand by embracing the evolution of emerging media such as Blogs, Podcasts and Online Video technologies. Their immediacy and interactive nature poses an opportunity for businesses to spread word-of-mouth about their brand and strengthen reputation, at the same time creating an urgency to provide innovative and creative information. Continue reading…
Posted in Uncategorized
The Media Index – Billy Thorpe tops the charts
Posted by Rikki-Lee Schmitt on March 7th, 2007 at 3:30pm
Media Monitors’ Media Index measures the top five domestic, international, business, sports and talkback topics across print, radio and television on a weekly basis.
Â
Posted in Insight
Generation Y where and how to market
Posted by Rikki-Lee Schmitt on March 5th, 2007 at 5:44pm
Generation Y – children of Baby Boomers – are extremely marketing savvy, given that they have been marketed to their whole lives. These cynical youths are highly resistant to brand loyalty. With the clutter of traditional mediums, such as TV and now the Internet, message retention among young people seems almost impossible. Interactivity is key when targeting this generation. Marketers need to build brands with them rather than for them. Continue reading…
Posted in Insight
CEO blogs
Posted by Rikki-Lee Schmitt on February 20th, 2007 at 10:43pm
Here is a good example of a CEO blog. This one is by the CEO of Marriott Hotels, Bill Marriott. Continue reading…
Posted in Uncategorized