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	<title>Think! &#187; Silvia Azmitia</title>
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	<link>http://think.squareholes.com</link>
	<description>Marketing trends and consumer insights from a market research perspective</description>
	<lastBuildDate>Mon, 14 May 2012 11:57:31 +0000</lastBuildDate>
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		<title>Brand Building Guerrilla Tools: 1. Product Placement</title>
		<link>http://think.squareholes.com/2009/08/brand-building-guerrilla-tools-1-product-placement/</link>
		<comments>http://think.squareholes.com/2009/08/brand-building-guerrilla-tools-1-product-placement/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 01:58:18 +0000</pubDate>
		<dc:creator>Silvia Azmitia</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[movies]]></category>
		<category><![CDATA[product placement]]></category>
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=585</guid>
		<description><![CDATA[A few nights ago I was changing channels when the image of a terrible product placement hit me in the face. The show was Packed to the Rafters and the product was a bottle of Masterfoods tomato sauce. The bottle was in a privileged position within the shot with the label was facing the camera. [...]]]></description>
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		<title>&#8220;Marketing in a Recession&#8221; by Drew Zagorski</title>
		<link>http://think.squareholes.com/2009/05/marketing-in-a-recession-by-drew-zagorski/</link>
		<comments>http://think.squareholes.com/2009/05/marketing-in-a-recession-by-drew-zagorski/#comments</comments>
		<pubDate>Fri, 22 May 2009 05:35:59 +0000</pubDate>
		<dc:creator>Silvia Azmitia</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=361</guid>
		<description><![CDATA[Here&#8217;s an excerpt from an interesting article written by Drew Zagorski entitled &#8220;â€˜Marketing in a Recession. Why marketing Your Business in a Downturn is Just Plain Smart.&#8221; &#8220;Many studies indicate that cutting back on marketing during downturns is not a smart move. A study by PIMS Associates found: Firms that increase their marketing spend during [...]]]></description>
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		<item>
		<title>Really cool examples of ambient media</title>
		<link>http://think.squareholes.com/2009/04/really-cool-examples-of-ambient-media/</link>
		<comments>http://think.squareholes.com/2009/04/really-cool-examples-of-ambient-media/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 23:11:13 +0000</pubDate>
		<dc:creator>Silvia Azmitia</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Imagination]]></category>
		<category><![CDATA[ambient media]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[outdoor]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=311</guid>
		<description><![CDATA[Here&#8217;s a couple more really cool examples of ambient media that we found. Bubbles Hair Salon: Comb crossing&#8230; Vampire TV show True Blood&#8230;]]></description>
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		<title>Different approaches in traditional media</title>
		<link>http://think.squareholes.com/2009/03/different-approaches-in-traditional-media/</link>
		<comments>http://think.squareholes.com/2009/03/different-approaches-in-traditional-media/#comments</comments>
		<pubDate>Mon, 16 Mar 2009 23:42:13 +0000</pubDate>
		<dc:creator>Silvia Azmitia</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[traditional media]]></category>
		<category><![CDATA[wom]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=262</guid>
		<description><![CDATA[When was the last time that you saw a campaign with a creative media buying strategy? When I joined an ad agency in 2002, everybody was talking about integration of the different agency departments, how ATL and BTL should be synchronised and have input at the beginning of the project. That sounded very good but [...]]]></description>
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		<title>Needs-Based Segmentation</title>
		<link>http://think.squareholes.com/2008/01/needs-based-segmentation/</link>
		<comments>http://think.squareholes.com/2008/01/needs-based-segmentation/#comments</comments>
		<pubDate>Fri, 11 Jan 2008 05:54:03 +0000</pubDate>
		<dc:creator>Silvia Azmitia</dc:creator>
				<category><![CDATA[Insight]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=150</guid>
		<description><![CDATA[A summary of â€œThe Mechanics of Needs-Based Segmentationâ€, by Marketing Leadership Council. Â  In many markets, adding value to the product might be the most consistent way to differentiate from the competition and therefore, maintain or even gain market share. But as companies focus on solutions selling and the provision of value-added services, they often [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Search Engine Marketing</title>
		<link>http://think.squareholes.com/2007/11/search-engine-marketing/</link>
		<comments>http://think.squareholes.com/2007/11/search-engine-marketing/#comments</comments>
		<pubDate>Fri, 23 Nov 2007 04:24:57 +0000</pubDate>
		<dc:creator>Silvia Azmitia</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=146</guid>
		<description><![CDATA[Itâ€™s a fact! Major companies and growing industries are including online advertising in their marketing budgets. Marketers should assure the most effective use of these expenditures, saving part of the investment to search engine optimisation processes. Online advertising has grown to more than $15 billion US dollars in 2006 increasing by almost 60% as compared [...]]]></description>
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