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	<title>Think! &#187; Simone Militzer</title>
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	<link>http://think.squareholes.com</link>
	<description>Marketing trends and consumer insights from a market research perspective</description>
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		<title>Eyetracking</title>
		<link>http://think.squareholes.com/2008/06/eyetracking/</link>
		<comments>http://think.squareholes.com/2008/06/eyetracking/#comments</comments>
		<pubDate>Mon, 23 Jun 2008 00:55:18 +0000</pubDate>
		<dc:creator>Simone Militzer</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=156</guid>
		<description><![CDATA[Eyetracking is an established method for the identification of advertising effectiveness. With eyetracking you can register eye movement and visual attention from test persons. It is used in the market research area e.g. to investigate and analyse advertising campaigns, the usability of web pages or product pages. Different questions can be answerd with eyetracking.Â  For [...]]]></description>
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		<title>Mystery Shopping</title>
		<link>http://think.squareholes.com/2008/01/mystery-shopping/</link>
		<comments>http://think.squareholes.com/2008/01/mystery-shopping/#comments</comments>
		<pubDate>Tue, 15 Jan 2008 05:49:38 +0000</pubDate>
		<dc:creator>Simone Militzer</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=152</guid>
		<description><![CDATA[Mystery Shopping [also Cryptic Checks] came originally from the USA. It is a controlling instrument for improvement of customer loyalty. Mystery Shopping is a special approach to test undercover service quality or customer service. These tests are conducted by specially trained people who pose as customers. These interviewers get a special education. Â  Application range [...]]]></description>
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		<title>CAMI</title>
		<link>http://think.squareholes.com/2007/10/cami/</link>
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		<pubDate>Mon, 08 Oct 2007 02:53:29 +0000</pubDate>
		<dc:creator>Simone Militzer</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=136</guid>
		<description><![CDATA[A new trend in the market research branch to collect data is CAMI. CAMI means Computer Assited Mobile Interviewing and is one modern method of mobile data collection which uses cellular phone network and the internet technology. The respondent receives answers directly at his mobile end device. It is also known as Palmtop-assisted self-interviewing [PASI]. [...]]]></description>
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		<title>Morphological Market Research</title>
		<link>http://think.squareholes.com/2007/06/morphological-market-research/</link>
		<comments>http://think.squareholes.com/2007/06/morphological-market-research/#comments</comments>
		<pubDate>Thu, 07 Jun 2007 00:31:23 +0000</pubDate>
		<dc:creator>Simone Militzer</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=114</guid>
		<description><![CDATA[Do you know Okapi? An Okapi is an animal who lives in Kongo, Africa. It looks on the one side like a giraffe and on the other side like a zebra. You can look at the Okapi from different standpoints. Â  One research technique which considers different standpoints is Morphological Market Research. It is a [...]]]></description>
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		<title>Oldies but goldies</title>
		<link>http://think.squareholes.com/2006/11/oldies-but-goodies/</link>
		<comments>http://think.squareholes.com/2006/11/oldies-but-goodies/#comments</comments>
		<pubDate>Thu, 02 Nov 2006 04:00:38 +0000</pubDate>
		<dc:creator>Simone Militzer</dc:creator>
				<category><![CDATA[Insight]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=24</guid>
		<description><![CDATA[Recently there has been a massive change of direction in the German advertising industry that should be observed. A new target group called the Best Agers have experienced a notable change of image. This group is also known as the Generation 50 Plus. Other terms of reference include Silver Ager; Golden Oldies; or Midager. All [...]]]></description>
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		<title>Online focus groups</title>
		<link>http://think.squareholes.com/2006/11/online-focus-groups/</link>
		<comments>http://think.squareholes.com/2006/11/online-focus-groups/#comments</comments>
		<pubDate>Wed, 01 Nov 2006 23:55:06 +0000</pubDate>
		<dc:creator>Simone Militzer</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=40</guid>
		<description><![CDATA[What are online focus groups? How do they differ from traditional qualitative methods? What value can they serve to better understanding consumers? With the advent of large scale computer networks, such as the Internet, it is now possible to link participants electronically. Online focus groups are an effective way of leading select groups into in-depth [...]]]></description>
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		<title>How satisfied are your customers?</title>
		<link>http://think.squareholes.com/2006/11/how-satisfied-are-your-customers/</link>
		<comments>http://think.squareholes.com/2006/11/how-satisfied-are-your-customers/#comments</comments>
		<pubDate>Wed, 01 Nov 2006 23:51:15 +0000</pubDate>
		<dc:creator>Simone Militzer</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=39</guid>
		<description><![CDATA[Customer satisfaction serves as a good indicator of the quality of customer loyalty arrangements and quality management. It is central to marketing activities. Yet, the coordination of customer satisfaction is a challenge for managers. Do you know why your customers come back to you? Is it owing to a routine to buy things at your [...]]]></description>
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