Author Archive
Online focus groups
Posted by Simone Militzer on November 1st, 2006 at 3:55pm
What are online focus groups? How do they differ from traditional qualitative methods? What value can they serve to better understanding consumers? Continue reading…
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How satisfied are your customers?
Posted by Simone Militzer on at 3:51pm
Customer satisfaction serves as a good indicator of the quality of customer loyalty arrangements and quality management. It is central to marketing activities. Yet, the coordination of customer satisfaction is a challenge for managers.
Do you know why your customers come back to you? Is it owing to a routine to buy things at your store; or a real belief and a strong confidence in the quality of your products? Why and when are customers satisfied and when they are loyal? What are the reasons why they don’t come back? Continue reading…
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