Author Archive
When should governments directly provide a customer based service?
Posted by Terry Bruun on November 1st, 2006 at 9:32pm
A commentary with no answer
I had reason to ponder this question as a result of some recent reading. In one particular book, Dr Wayne Dyer [author, lecturer and psychotherapist] expressed a strong opinion that governments should not have a role in the direct provision of customer related services [I think Dr Dyer may have expressed an exaggerated view to allow him to make his particular point]. Continue reading…
Posted in Marketing Strategy
A balancing act
Posted by Terry Bruun on September 1st, 2005 at 5:22pm
We live in an ever increasing competitive world which demands or at least expects we succeed in our various pursuits.
What is success? How do you measure it? Is there a single measure of successful performance? Continue reading…
Posted in Uncategorized