Author Archive
Is it Spring/Summer already?
Posted by Yvonne Baulderstone on August 7th, 2009 at 11:59am
We might complain about record heatwaves, water restrictions and long term drought however it takes a measly month or two of ‘winter’ before we are again ready to launch Spring /Summer. Despite deceptively warm days according to the calendar we still have almost a month of winter before we can truthfully see the launch of spring and months before summer really hits our shores. So why is it we and the fashion industry in particular, are so keen to hasten winter and bring forth summer?
Posted in Advertising
The importance of doodling
Posted by Yvonne Baulderstone on April 2nd, 2009 at 12:09pm
How often do you find yourself receiving confused looks as you mindlessly doodle through an important meeting?
Doodling is often seen as an irrelevant act with no strategic value making the doodler appear disinterested in the task at hand. However for many with pen and paper at hand it is an unavoidable habit. A recent study by Jackie Andrade from the University of Plymouth has concluded that the act of doodling can improve information recall.
Posted in Imagination