Archive for the ‘Advertising’ Category
2011 Be A Superhero : Super Update
Posted by Jason Dunstone on August 14th, 2011 at 10:53pm
Wow! Hasn’t 2011 just whooshed by faster than the blink of an eye. The start is but a distant memory, and the end is perhaps not close yet also not too far off. It is a worthy moment to reflect on some of the awesome marketing we have observed throughout 2011 [Note: 'Awesome' is a youthful word simply meaning to 'inspire awe'].
Below are some of our favourites in 2011 [so far]. It most certainly has been a super year, illustrating the almighty power of creativity and the big idea, and that awesome marketing is less about the media, and more about the creativity of application and execution.
Continue to full update …
Posted in Advertising
Make Love Not War
Posted by Jason Dunstone on September 29th, 2010 at 6:18pm
Oh to be loved. To have a special spot in someone’s heart. In the rough and tumble world of brands fighting for supremacy does love survive? This was the question explored in research conducted by market research agency Square Holes during 2010 culminating in a national survey of 1,000 16+ year olds.
The simple answer is ‘yes’ – love does exist for brands.
When the Square Holes survey consumers were asked to spontaneously nominate brands they loved, all but a few did. Square Holes’ ‘Australia’s Most Loved Brands’ is a list direct from the hearts of consumers. Some brands only received one vote, while others were widely endorsed.
So, drum-roll, which brands did consumers vote as Australia’s 10 most loved?
Posted in Advertising, Branding, Digital
Intel Rock Star
Posted by Mal Chia on October 2nd, 2009 at 12:30pm
Not sure when it started airing in Oz, but I came across this TVC from Intel over the weekend which I absolutely love! Instead of the product, the focus is on the culture and the personalities at the organisation. Well worth the 30 seconds…
Originally posted here
Posted in Advertising
Brands, recessions and heart and soul
Posted by Jason Dunstone on August 25th, 2009 at 1:28pm
It’s Marketing Week in South Australia! While the message leading the charge and focus is “marketing in a tough economic environment is all about outwitting our competitors,” shouldn’t it be to …
Stop treating consumers like idiots?
Posted in Advertising, Branding
Brands with heart & soul
Posted by Jason Dunstone on August 7th, 2009 at 3:45pm
Are you driven by your head or your heart? Be honest… Are you really that rational? Think about it. Your food, wine, clothes, car or favourite cafe. Think about your bad habits. Drinking, smoking, eating or how you drive your car. If you are anything like me, I’m sure your heart and the emotions within it have the upper hand over your good meaning head. Just like your good and bad conscience, do you really have that much control?
Posted in Advertising, Branding