Archive for the ‘Advertising’ Category
Intel Rock Star
Posted by Mal Chia on October 2nd, 2009 at 12:30pm
Not sure when it started airing in Oz, but I came across this TVC from Intel over the weekend which I absolutely love! Instead of the product, the focus is on the culture and the personalities at the organisation. Well worth the 30 seconds…
Originally posted here
Posted in Advertising
Brands, recessions and heart and soul
Posted by Jason Dunstone on August 25th, 2009 at 1:28pm
It’s Marketing Week in South Australia! While the message leading the charge and focus is “marketing in a tough economic environment is all about outwitting our competitors,” shouldn’t it be to …
Stop treating consumers like idiots?
Posted in Advertising, Branding
Brands with heart & soul
Posted by Jason Dunstone on August 7th, 2009 at 3:45pm
Are you driven by your head or your heart? Be honest… Are you really that rational? Think about it. Your food, wine, clothes, car or favourite cafe. Think about your bad habits. Drinking, smoking, eating or how you drive your car. If you are anything like me, I’m sure your heart and the emotions within it have the upper hand over your good meaning head. Just like your good and bad conscience, do you really have that much control?
Posted in Advertising, Branding
Is it Spring/Summer already?
Posted by Yvonne Baulderstone on at 11:59am
We might complain about record heatwaves, water restrictions and long term drought however it takes a measly month or two of ‘winter’ before we are again ready to launch Spring /Summer. Despite deceptively warm days according to the calendar we still have almost a month of winter before we can truthfully see the launch of spring and months before summer really hits our shores. So why is it we and the fashion industry in particular, are so keen to hasten winter and bring forth summer?
Posted in Advertising
Man tears
Posted by Jason Dunstone on July 30th, 2009 at 11:27am
I am writing this with man tears in my eyes. Thinking of a man, 15 years ago, bravely entering a career in an industry he longed to be a part, yet amongst the jeering of friends and family – “why” and “sounds boring”. A profession that even his early workmates warned him to “run away”, as for them it was too late. They had lost all hope.
The man was ‘me’ and the profession is ‘research’. These memories surfaced when reading the recent article in B&T in which Campaign Palance Chief Executive Jacques Burger pointed his finger at research saying the Australian ad industry has “become fixated on research in a bad way.” As I noted in my response to Burger on www.bandt.com.au the danger in such a public opinion is the unreasonable link that poor advertising is because of research.
Posted in Advertising