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	<title>Think! &#187; Advertising</title>
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	<link>http://think.squareholes.com</link>
	<description>Marketing trends and consumer insights from a market research perspective</description>
	<lastBuildDate>Mon, 14 May 2012 11:57:31 +0000</lastBuildDate>
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		<title>2011 Be A Superhero : Super Update</title>
		<link>http://think.squareholes.com/2011/08/2011-be-a-superhero-super-update/</link>
		<comments>http://think.squareholes.com/2011/08/2011-be-a-superhero-super-update/#comments</comments>
		<pubDate>Sun, 14 Aug 2011 12:53:36 +0000</pubDate>
		<dc:creator>Jason Dunstone</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/2011/08/2011-be-a-superhero-super-update/</guid>
		<description><![CDATA[Wow! Hasn&#8217;t 2011 just whooshed by faster than the blink of an eye. The start is but a distant memory, and the end is perhaps not close yet also not too far off. It is a worthy moment to reflect on some of the awesome marketing we have observed throughout 2011 [Note: 'Awesome' is a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Make Love Not War</title>
		<link>http://think.squareholes.com/2010/09/make-love-not-war/</link>
		<comments>http://think.squareholes.com/2010/09/make-love-not-war/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 08:18:16 +0000</pubDate>
		<dc:creator>Jason Dunstone</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Digital]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=717</guid>
		<description><![CDATA[Oh to be loved. To have a special spot in someoneâ€™s heart. In the rough and tumble world of brands fighting for supremacy does love survive? This was the question explored in research conducted by market research agency Square Holes during 2010 culminating in a national survey of 1,000 16+ year olds. The simple answer [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Intel Rock Star</title>
		<link>http://think.squareholes.com/2009/10/intel-rock-star/</link>
		<comments>http://think.squareholes.com/2009/10/intel-rock-star/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 02:30:27 +0000</pubDate>
		<dc:creator>Mal Chia</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[personality]]></category>
		<category><![CDATA[TVC]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=669</guid>
		<description><![CDATA[Not sure when it started airing in Oz, but I came across this TVC from Intel over the weekend which I absolutely love! Instead of the product, the focus is on the culture and the personalities at the organisation. Well worth the 30 seconds&#8230; Originally posted here]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brands, recessions and heart and soul</title>
		<link>http://think.squareholes.com/2009/08/brands-recessions-and-heart-and-soul/</link>
		<comments>http://think.squareholes.com/2009/08/brands-recessions-and-heart-and-soul/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 03:28:29 +0000</pubDate>
		<dc:creator>Jason Dunstone</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=610</guid>
		<description><![CDATA[It&#8217;s Marketing Week in South Australia! While the message leading the charge and focus is &#8220;marketing in a tough economic environment is all about outwitting our competitors,&#8221; shouldn&#8217;t it be to &#8230; Stop treatingÂ consumers like idiots? A great deal of strategy and creative execution gets it spot-on. Yet, too much marketing misses the target and [...]]]></description>
		<wfw:commentRss>http://think.squareholes.com/2009/08/brands-recessions-and-heart-and-soul/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Brands with heart &amp; soul</title>
		<link>http://think.squareholes.com/2009/08/brands-with-heart-soul/</link>
		<comments>http://think.squareholes.com/2009/08/brands-with-heart-soul/#comments</comments>
		<pubDate>Fri, 07 Aug 2009 05:45:24 +0000</pubDate>
		<dc:creator>Jason Dunstone</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[emotions]]></category>
		<category><![CDATA[lovemarks]]></category>
		<category><![CDATA[Saatchi & Saatchi]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=514</guid>
		<description><![CDATA[Are you driven by your head or your heart?Â  Be honest&#8230;Â Are you really that rational? Think about it. Your food, wine, clothes, car or favouriteÂ cafe. Think about your bad habits. Drinking, smoking, eating or how you drive your car. If you are anything like me, I&#8217;m sure your heart and the emotions within it have [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Is it Spring/Summer already?</title>
		<link>http://think.squareholes.com/2009/08/is-it-springsummer-already/</link>
		<comments>http://think.squareholes.com/2009/08/is-it-springsummer-already/#comments</comments>
		<pubDate>Fri, 07 Aug 2009 01:59:25 +0000</pubDate>
		<dc:creator>Yvonne Baulderstone</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Myer]]></category>
		<category><![CDATA[Olgivy]]></category>
		<category><![CDATA[seasons]]></category>
		<category><![CDATA[Spring]]></category>
		<category><![CDATA[Summer]]></category>
		<category><![CDATA[TVC]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=515</guid>
		<description><![CDATA[We might complain about record heatwaves, water restrictions and long term drought however it takes a measly month or two of â€˜winterâ€™ before we are again ready to launch Spring /Summer. Despite deceptively warm days according to the calendar we still have almost a month of winter before we can truthfully see the launch of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Man tears</title>
		<link>http://think.squareholes.com/2009/07/man-tears-thanks-for-the-love/</link>
		<comments>http://think.squareholes.com/2009/07/man-tears-thanks-for-the-love/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 00:57:07 +0000</pubDate>
		<dc:creator>Jason Dunstone</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=439</guid>
		<description><![CDATA[I am writing this with man tears in my eyes. Thinking ofÂ a man, 15 years ago,Â bravely entering a career in an industry he longed to Â be a part, yet amongst the jeering of friends and family &#8211; &#8220;why&#8221; and &#8220;sounds boring&#8221;. A profession that even his early workmates warned him to &#8220;run away&#8221;,Â as for them [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Thanks for the memories David</title>
		<link>http://think.squareholes.com/2009/07/thanks-for-the-memories-david/</link>
		<comments>http://think.squareholes.com/2009/07/thanks-for-the-memories-david/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 12:36:18 +0000</pubDate>
		<dc:creator>Jason Dunstone</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[David Ogilvy]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/2009/07/thanks-for-the-memories-david/</guid>
		<description><![CDATA[It was a sad day 10 years ago when ad legend, even god, David Ogilvy died. The man questioning the status quo and establishing one of the king agencies and a personal reputation to match died 22 July 1999. His wisdom on advertising and general business acumen is well known. David Ogilvyâ€™s best business advice: [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Australian advertisers and their agencies are too fixated on research and play too safe</title>
		<link>http://think.squareholes.com/2009/07/australian-advertisers-and-their-agencies-are-too-fixated-on-research-and-play-too-safe/</link>
		<comments>http://think.squareholes.com/2009/07/australian-advertisers-and-their-agencies-are-too-fixated-on-research-and-play-too-safe/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 08:32:56 +0000</pubDate>
		<dc:creator>Jason Dunstone</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Imagination]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/2009/07/australian-advertisers-and-their-agencies-are-too-fixated-on-research-and-play-too-safe/</guid>
		<description><![CDATA[In a recent article on B&#38;T on-line, Jacques Burger, the South African managing director of The Campaign Palace in Sydney and national CEO argues that â€œPeople go with their gut because they like it. Australia is too safe, its way too safe. Clients are too safe. I think it has become fixated on research in [...]]]></description>
		<wfw:commentRss>http://think.squareholes.com/2009/07/australian-advertisers-and-their-agencies-are-too-fixated-on-research-and-play-too-safe/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creating social marketing that engages and empowers</title>
		<link>http://think.squareholes.com/2009/07/creating-social-marketing-that-engages-and-empowers/</link>
		<comments>http://think.squareholes.com/2009/07/creating-social-marketing-that-engages-and-empowers/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 07:14:32 +0000</pubDate>
		<dc:creator>Mal Chia</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Insight]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[AMI]]></category>
		<category><![CDATA[Clemenger]]></category>
		<category><![CDATA[consumer behaviour]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[Jason Dunstone]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[square holes]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=396</guid>
		<description><![CDATA[Square Holes MD, Jason Dunstone, recently spoke at the Australian Marketing Institute&#8217;s seminar on &#8216;Creating social marketing that engages and empowers.&#8217; He was joined by Clemenger BBDO Adelaide&#8217;s John McLaren as they discussed how advertising can be used to change behaviours and attitudes towards social problems and the research that drives it. Examples of successful [...]]]></description>
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