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	<title>Think! &#187; Advertising</title>
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	<link>http://think.squareholes.com</link>
	<description>Marketing trends and consumer insights from a market research perspective</description>
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		<title>Intel Rock Star</title>
		<link>http://think.squareholes.com/2009/10/intel-rock-star/</link>
		<comments>http://think.squareholes.com/2009/10/intel-rock-star/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 02:30:27 +0000</pubDate>
		<dc:creator>Mal Chia</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[personality]]></category>
		<category><![CDATA[TVC]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=669</guid>
		<description><![CDATA[Not sure when it started airing in Oz, but I came across this TVC from Intel over the weekend which I absolutely love! Instead of the product, the focus is on the culture and the personalities at the organisation. Well worth the 30 seconds&#8230;

Originally posted here

			
				
			
		
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brands, recessions and heart and soul</title>
		<link>http://think.squareholes.com/2009/08/brands-recessions-and-heart-and-soul/</link>
		<comments>http://think.squareholes.com/2009/08/brands-recessions-and-heart-and-soul/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 03:28:29 +0000</pubDate>
		<dc:creator>Jason Dunstone</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=610</guid>
		<description><![CDATA[It&#8217;s Marketing Week in South Australia! While the message leading the charge and focus is &#8220;marketing in a tough economic environment is all about outwitting our competitors,&#8221; shouldn&#8217;t it be to &#8230;
Stop treating consumers like idiots?
A great deal of strategy and creative execution gets it spot-on. Yet, too much marketing misses the target and has more [...]]]></description>
		<wfw:commentRss>http://think.squareholes.com/2009/08/brands-recessions-and-heart-and-soul/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brands with heart &amp; soul</title>
		<link>http://think.squareholes.com/2009/08/brands-with-heart-soul/</link>
		<comments>http://think.squareholes.com/2009/08/brands-with-heart-soul/#comments</comments>
		<pubDate>Fri, 07 Aug 2009 05:45:24 +0000</pubDate>
		<dc:creator>Jason Dunstone</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[emotions]]></category>
		<category><![CDATA[lovemarks]]></category>
		<category><![CDATA[Saatchi & Saatchi]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=514</guid>
		<description><![CDATA[Are you driven by your head or your heart?  Be honest&#8230; Are you really that rational? Think about it. Your food, wine, clothes, car or favourite cafe. Think about your bad habits. Drinking, smoking, eating or how you drive your car. If you are anything like me, I&#8217;m sure your heart and the emotions within it have [...]]]></description>
		<wfw:commentRss>http://think.squareholes.com/2009/08/brands-with-heart-soul/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is it Spring/Summer already?</title>
		<link>http://think.squareholes.com/2009/08/is-it-springsummer-already/</link>
		<comments>http://think.squareholes.com/2009/08/is-it-springsummer-already/#comments</comments>
		<pubDate>Fri, 07 Aug 2009 01:59:25 +0000</pubDate>
		<dc:creator>Yvonne Baulderstone</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Myer]]></category>
		<category><![CDATA[Olgivy]]></category>
		<category><![CDATA[seasons]]></category>
		<category><![CDATA[Spring]]></category>
		<category><![CDATA[Summer]]></category>
		<category><![CDATA[TVC]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=515</guid>
		<description><![CDATA[We might complain about record heatwaves, water restrictions and long term drought however it takes a measly month or two of ‘winter’ before we are again ready to launch Spring /Summer. Despite deceptively warm days according to the calendar we still have almost a month of winter before we can truthfully see the launch of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Man tears</title>
		<link>http://think.squareholes.com/2009/07/man-tears-thanks-for-the-love/</link>
		<comments>http://think.squareholes.com/2009/07/man-tears-thanks-for-the-love/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 00:57:07 +0000</pubDate>
		<dc:creator>Jason Dunstone</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=439</guid>
		<description><![CDATA[I am writing this with man tears in my eyes. Thinking of a man, 15 years ago, bravely entering a career in an industry he longed to  be a part, yet amongst the jeering of friends and family &#8211; &#8220;why&#8221; and &#8220;sounds boring&#8221;. A profession that even his early workmates warned him to &#8220;run away&#8221;, as for them [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Thanks for the memories David</title>
		<link>http://think.squareholes.com/2009/07/thanks-for-the-memories-david/</link>
		<comments>http://think.squareholes.com/2009/07/thanks-for-the-memories-david/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 12:36:18 +0000</pubDate>
		<dc:creator>Jason Dunstone</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[David Ogilvy]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/2009/07/thanks-for-the-memories-david/</guid>
		<description><![CDATA[
It was a sad day 10 years ago when ad legend, even god, David Ogilvy died. The man questioning the status quo and establishing one of the king agencies and a personal reputation to match died 22 July 1999.
His wisdom on advertising and general business acumen is well known.
David Ogilvy’s best business advice:
1. Remember that [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Australian advertisers and their agencies are too fixated on research and play too safe</title>
		<link>http://think.squareholes.com/2009/07/australian-advertisers-and-their-agencies-are-too-fixated-on-research-and-play-too-safe/</link>
		<comments>http://think.squareholes.com/2009/07/australian-advertisers-and-their-agencies-are-too-fixated-on-research-and-play-too-safe/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 08:32:56 +0000</pubDate>
		<dc:creator>Jason Dunstone</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Imagination]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/2009/07/australian-advertisers-and-their-agencies-are-too-fixated-on-research-and-play-too-safe/</guid>
		<description><![CDATA[In a recent article on B&#38;T on-line, Jacques Burger, the South African managing director of The Campaign Palace in Sydney and national CEO argues that “People go with their gut because they like it. Australia is too safe, its way too safe. Clients are too safe. I think it has become fixated on research in [...]]]></description>
		<wfw:commentRss>http://think.squareholes.com/2009/07/australian-advertisers-and-their-agencies-are-too-fixated-on-research-and-play-too-safe/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creating social marketing that engages and empowers</title>
		<link>http://think.squareholes.com/2009/07/creating-social-marketing-that-engages-and-empowers/</link>
		<comments>http://think.squareholes.com/2009/07/creating-social-marketing-that-engages-and-empowers/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 07:14:32 +0000</pubDate>
		<dc:creator>Mal Chia</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Insight]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[AMI]]></category>
		<category><![CDATA[Clemenger]]></category>
		<category><![CDATA[consumer behaviour]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[Jason Dunstone]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[square holes]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=396</guid>
		<description><![CDATA[
Square Holes MD, Jason Dunstone, recently spoke  at the Australian Marketing Institute&#8217;s seminar on &#8216;Creating social marketing that engages and empowers.&#8217;
He was joined by Clemenger BBDO Adelaide&#8217;s John McLaren as they discussed how advertising can be used to change behaviours and attitudes towards social problems and the research that drives it.
Examples of successful and [...]]]></description>
		<wfw:commentRss>http://think.squareholes.com/2009/07/creating-social-marketing-that-engages-and-empowers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Really cool examples of ambient media</title>
		<link>http://think.squareholes.com/2009/04/really-cool-examples-of-ambient-media/</link>
		<comments>http://think.squareholes.com/2009/04/really-cool-examples-of-ambient-media/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 23:11:13 +0000</pubDate>
		<dc:creator>Silvia Azmitia</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Imagination]]></category>
		<category><![CDATA[ambient media]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[outdoor]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=311</guid>
		<description><![CDATA[Here&#8217;s a couple more really cool examples of ambient media that we found.
Bubbles Hair Salon: Comb crossing&#8230;

Vampire TV show True Blood&#8230;


			
				
			
		
]]></description>
		<wfw:commentRss>http://think.squareholes.com/2009/04/really-cool-examples-of-ambient-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Retro advertising in a recession</title>
		<link>http://think.squareholes.com/2009/03/is-gaytimes-retro-advertising-a-new-trend-for-advertising-in-a-recession/</link>
		<comments>http://think.squareholes.com/2009/03/is-gaytimes-retro-advertising-a-new-trend-for-advertising-in-a-recession/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 05:15:08 +0000</pubDate>
		<dc:creator>Christine Dunstone</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[gaytime]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[retro]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=299</guid>
		<description><![CDATA[
The resurrection of Streets Golden Gaytime 80’s advertising brings two questions to mind.  Firstly, was a retro ad the only ‘safe’ means to advertise a product with many gay connotations to a mass audience?  The 80’s ad brings a feeling of freedom and innocence that may be difficult to capture in 2009, with [...]]]></description>
		<wfw:commentRss>http://think.squareholes.com/2009/03/is-gaytimes-retro-advertising-a-new-trend-for-advertising-in-a-recession/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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