Archive for the ‘Advertising’ Category
Thanks for the memories David
Posted by Jason Dunstone on July 23rd, 2009 at 11:06pm
It was a sad day 10 years ago when ad legend, even god, David Ogilvy died. The man questioning the status quo and establishing one of the king agencies and a personal reputation to match died 22 July 1999.
His wisdom on advertising and general business acumen is well known.
David Ogilvy’s best business advice:
1. Remember that Abraham Lincoln spoke of life, liberty and the pursuit of happiness. He left out the pursuit of profit.
2. Remember the old Scottish motto: “Be happy while you’re living, for you are a long time dead.”
3. If you have to reduce your company’s payroll, Continue reading…
Posted in Advertising, Uncategorized
Australian advertisers and their agencies are too fixated on research and play too safe
Posted by Jason Dunstone on at 7:02pm
In a recent article on B&T on-line, Jacques Burger, the South African managing director of The Campaign Palace in Sydney and national CEO argues that “People go with their gut because they like it. Australia is too safe, its way too safe. Clients are too safe. I think it has become fixated on research in a bad way.”
In Australia for just over 10 months, he views the local advertising scene as “too safe”.
Posted in Advertising, Imagination, Marketing Strategy
Creating social marketing that engages and empowers
Posted by Mal Chia on at 5:44pm
Square Holes MD, Jason Dunstone, recently spoke at the Australian Marketing Institute’s seminar on ‘Creating social marketing that engages and empowers.’
He was joined by Clemenger BBDO Adelaide’s John McLaren as they discussed how advertising can be used to change behaviours and attitudes towards social problems and the research that drives it.
Posted in Advertising, Insight, Research
Really cool examples of ambient media
Posted by Silvia Azmitia on April 1st, 2009 at 9:41am
Here’s a couple more really cool examples of ambient media that we found.
Bubbles Hair Salon: Comb crossing…
Posted in Advertising, Imagination
Retro advertising in a recession
Posted by Christine Dunstone on March 31st, 2009 at 3:45pm
The resurrection of Streets Golden Gaytime 80’s advertising brings two questions to mind. Firstly, was a retro ad the only ‘safe’ means to advertise a product with many gay connotations to a mass audience? The 80’s ad brings a feeling of freedom and innocence that may be difficult to capture in 2009, with a product name such as ‘Gaytime’. The use of a retro ad also adds an authenticity to the campaign and longevity to the product. Continue reading…
Posted in Advertising